HubSpot Blog

You can subscribe to Hubspot's newsletter here: https://blog.hubspot.com (I assume they use hubspot lol). Same with salesforce: https://www.salesforce.com/form/other/role-based-newsletter/

I follow the following: Buffer - open.bufferapp.com - great insights on culture, work priority and personal development for developers HubSpot - http://blog.hubspot.com/ - great tips on marketing for developers Mark Suster - http://www.bothsidesofthetable.com/ - Amazing insights on views from developer and VC sides Fred Wilson - http://avc.com/ - not particularly technical but a lot of startup advice. Also, MBA mondays are great.

The new way to find clients is by following the below principles ........... 1.Start a blog 2a.Write the content which showcases your expertise 2b.Identify pain points and share your expertise in those areas 2c.publish the interviews of various persons who are (experts / kind of popular ) in the area in which you are doing consulting.(or) any good content which will of interest to target audience. 2d.in above way you will be building the audience and trust.and people will referring you to their friends if any need arises. 3.Make sure your content is very good/remarkable so that people can share.......... 4.As your content spreads you will be known to many people and inturn they will ask you /your company to help on their project. 5.And also develop tools which will be helpfull to target audience.( A good tool spreads like any thing which inturns spreads your company name) 6.Participate actively in various online groups (related to the area in which you are doing consulting) . you will be suprised when people are contacting you........... 7.Keep an eye on SEO as search engines are driving huge traffic to sites.(good landing page, blog will help in improving the SEO) 8.Adwords (spend some amount on adwords for good targeted keywords to attract diverse audience) The above is popular referred to as inbound marketing (i.e you will not shout/beg at your prospects for getting leads inturn prospects are coming to.........:)) Important blogs to…

Some reading that could help you think like a sales engineer: Great Demo! by Peter E. Cohan Sales on Rails by John Haldi - less relevant to your scenario but it is short and could give you insight into how technical selling works. This is some decent reading on ICP: https://blog.hubspot.com/customers/ideal-customer-profiles-and-buyer-p… Basically, the short version of it is that you want to have a really good idea of the persona of the buyer that you want, what drives their urgency to buy, and how you address their pain points. Some of this is more relevant to B2B selling but a lot of the ideas are still helpful. At some point you might even want to think about who you don’t want to buy your product. Who will buy your product and then be unhappy with it?

> that can be deployed over a cheap hardware like RPi, or an old android phone. Power usage will dominate hardware costs, making that hardware expensive, not cheap, probably more expensive than hardware designed to run 24/7 in a data center. > build a search engine like Google (including in terms of quality, reliability and following web standards). You won’t get reliability from “an old android phone” > what challenges I may face since starting or deploying in production. Buy a napkin first, and use it to make some calculations. Starting numbers: according to https://blog.hubspot.com/marketing/google-search-statistics, Google handles about 250k queries per second. https://zyppy.com/seo/google-index-size/ They have an index with 400 billion documents.

For non-technical: I've always thought Buffer[0] and Hubspot[1] were fantastic resources for SEO, marketing, etc. Hubspot even writes extensively on how to write content for SEO/SEM, which is sort of meta. For technical: Stripe[2] is a popular answer to this question. I also like Auth0[3], especially b/c they often have content that isn't just meant to market their services (eg this tutorial on k8s[4]) [0]: https://buffer.com/resources/ [1]: https://blog.hubspot.com/ [2]: https://stripe.com/blog/engineering [3]: https://auth0.com/blog/ [4]: https://auth0.com/blog/kubernetes-tutorial-step-by-step-introduction-t…

This is a topic I suspect many people are interested in, and thinking about. There is also a lot of information out there. In terms of frequency, there seems to be no upper limit to what is good, but there is a diminishing return curve: http://blog.hubspot.com/marketing/blogging-frequency-benchmarks And best time of day and day of week: http://coschedule.com/blog/best-time-to-publish-a-blog-post/ Note that you can still tweet or facebook the blog after it is posted, and the tweet and facebook schedule may be more relevant since that is likely how people will find it. The thing that I really wonder about: how do you find the time to produce something good. To write even once a week you have to find a topic, think about it, write about it and then edit it.

This is true! And frankly, it's the most likely explanation. Even then, I'd appreciate a "starting/maximum" price (which is what car dealerships and home listings do). "This is the price, unless you want to spend the time trying to negotiate it down..." If the pricing is made up of a number of complicated usage components, it would be great to give both a ballpark for a given description of usage, and a brief explanation as to what goes into the price. I think sellers either forget how much more information they have than the buyer, or know, and try to take advantage of it. One of the best conference talks I ever saw was from a pool contractor explaining that it is indeed hard to answer the question, "How much does a pool cost?" because it can vary SO MUCH. But he found that explaining the components of pricing, along with examples and ballparks, was more than sufficient, and that his business took off as a result of publishing that information, rather than hiding it behind a sales call. (Looked it up - this is not the exact talk I saw, but it was this guy: https://blog.hubspot.com/opinion/uattr/marcus-sheridan-hubspot-inbound…

I've read through the spec along with the FAQ that epeus so graciously shared here. The idea of mentioning beyond the scope of one website's walled garden seems like a very natural progression of ActivityPub and the new-found hype surrounding Mastodon. My concern is that I haven't seen much thought into the security implications. The spec makes it clear that they're trying to simplify pingbacks but they don't address the fundamental security problems with pingbacks in the first place. And anyone who's maintained a Wordpress site will tell you, the first thing you do is turn off the Trackback and Pingback features [1] because not only does it attract the scummiest deluge of spam [2] but they've also been useful for disclosing internal network info and [3] leveraged to target other websites in DDoS attacks. [4] The only thought given to preventing abuse is as follows from Section 4.1: >The verification process SHOULD be queued and processed asynchronously to prevent DoS attacks per section 3.2. >Receivers MUST verify Webmentions per section 3.2.2. The first directive isn't a guarantee a DoS attack won't block all IO, it just means don't make it trivial to bring a site down with webmentions. The second directive sounds nice but if you read through section 3.2.2 of the recommendation, it just mandates that you should validate the application data that's submitted. [5] There's no mechanism to authenticate messages, validate the sender, nor limit mentions to a set of trusted…

Absolutely love this product, this is such as stupid problem to still exist in 2021 and an elegant solution. Many of the 3rd party tools described are installed specifically to improve UX and conversion rate - eg measure user behavior, add a chatbot, etc. And yet these 3rd party tools are unquestionably the largest deficit to load time plus even worse have huge variability. - - - Pulling a bit of a copy paste from a previous recent thread but from a "Why, who cares" perspective website (and app) speed are highly correlated with conversion and engagement -> Google's headline research on the subject says "Improving your load time by 0.1s can boost conversion rates by 8%." Some add'l data, sourced by Neilsen Group below: - Google found that increasing the load time of its SERPs by half a second resulted in a 20% higher bounce rate. - Google found 53% of mobile visits ended if a page took longer than 3 seconds to load. - Akamai aggregated data from 17 retailers (7 billion pageviews) and found that conversion rates were highest for pages that loaded in less than 2 seconds; longer load times correlated with 50% drops in conversion rates and increased bounce rates, especially for mobile visitors. - BBC found that for every extra second of page load time, 10% of users will leave. Here's the best three simple resource illustrating objective third party results from increasing site speed: - https://blog.hubspot.com/marketing/page-load-time-conversion... -…

Oh boy - I didn't realize a question could be so topical. Another first-time founder here (engineer turned founder) that is currently in the middle of learning how to do the b2b sales process (which I'm assuming is what you're doing, if you're interested in b2c, I'm not sure how much of this translates). Needless to say that: (1) I'm most certainly NOT an expert (just someone figuring this out as well); (2) I'm super-duper interested in the responses here. First things first, I think before selling, my understanding of sales was largely grounded as an "art", and by far the largest turning point in my understanding has been that sales has a pretty large "science" component to it as well, by which I mean tried and true repeatable steps that can be applied consistently. As a founder, before sales, you need feedback. Assuming you don't have product-market fit (which you almost certainly don't know, because you don't have users), it is MOST important that you talk to customers to get a handle on what they need. The two books I found most valuable here are: - The Mom Test - Talking to Humans (The Lean Startup has a good section on this as well; if, like me, you haven't reread it since starting a company - I would highly recommend doing so, you grok so much more than when you first read it without any experience to ground it to.) Once you have some intuition around your market and that your product is actually tackling the right problem. I would read Founding Sales…

Thank you for asking. I’ve had success using the Challenger Sale model, otherwise known as Insight Selling. This gives a logical framework for presenting people with new information - starting with a 10,000 foot view of how ‘the world has changed’ and gradually going into more detail about how this change will impact them before providing a solution. [1] Where it really excels is enabling you to ‘bundle’ ideas into a larger trend, which others may not have seen as connected in the past. Depending on your background, using a sales framework may seem ‘icky’ but it’s a fairly tried and true method of presenting information. In terms of books, other than Challenger Sale and Challenger Customer I can recommend To Sell is Human by Dan Pink, Made to Stick by Chip and Dan Heath and How to Deliver a Ted Talk. An area where you can get a huge leg up over others is in use of PowerPoint / Google Slides. Most people are terrible at it, so if you can deliver a presentation which is 15% better than most you will be at a huge advantage also. The key here is not to see PowerPoint as a tool for conveying information, but as a tool for creating pitches. If you treat every new idea you present as a ‘pitch’ it will transform your effectiveness. In the same way as gift wrapping a gift ‘elevates’ the gift, wrapping an idea or proposal in a presentation means it’s automatically taken more seriously. [1] https://blog.hubspot.com/sales/insight-selling-better-pitch

With Upwork, since they're an intermediary and marketplace and hirers are the ones who are paying and providing supply, it's in their interest to offer services that cater to them like time logging and charging connection fees, even if it's unfriendly for freelancers. Your best best is to take matters in your own hands, and proactively email people you know you can help with your services. This way, there's no intermediary controlling your relationship with your client and you don't have to play the waiting game either (waiting for referrals or networking to pay off, waiting for people to find your website, etc.) This may seem hard at first glance but let's the take the example of data science work. You can reach out to startups who recently raised a sizable investment round (sign they have the budget and bigger growth goals) and share a few interesting ways you can help them uncover user behavior patterns that would them hit their next milestones. Further reading: [1] https://artofemails.com/get-new-clients [2] https://blog.hubspot.com/marketing/best-guest-post-pitch-example

This piece appears to be biased (and presumably was paid for by Hubspot). As a contrasting opinion, here is a personal perception of Hubspot (having worked with them as a client employee and a consumer of their output). As usual, this is opinion/perception from the writer only (not the opinion of an organization, and not making any claims). "HubSpot’s HEART values: humility, empathy, adaptability, remarkability, and transparency." - Hubspot arguably engage in (and recommend) dark UX patterns. Hubspot arguably encourages SPAM, misleading wording and coercion. This is in relation to current industry opinion on ethical UX, let alone future opinion. - Much of their blog content promotes manipulative marketing and sales, with little consideration of the consumer's actual needs (see https://blog.hubspot.com/marketing/emotions-in-advertising-examples for an article on consumer emotions that ironically concentrates on conversion & manipulation of said emotion). - Hubspot arguably sells to anyone - The culture appears to be 'traditional aggressive salesmanship'. I.e. they do not consider whether the client can afford or gain value from the product, they just push through the sale. This opinion contrasts with their ethics code (https://s2.q4cdn.com/235752014/files/doc_governance/Code-of-Use-Good-J… - While Hubspot arguably may not have a moral obligation to prevent it: They appear to be encouraging (or at least facilitating) low-quality content being churned out in…

"I think this will be very successful. The roll of storytelling in business is becoming increasingly important, especially for consumer companies targeting millenials. See: http://blog.hubspot.com/opinion/why-storytelling-will-be-the..." Agreed. I think this combined with Snapchat advertising could be the first steps in the direction of changing advertising from the intrusive and unwanted interruption of your daily life to something people actually browse through in order to discover interesting stories and experiences. However, I also think as social media has proliferated, the definition of the word "brand" has expanded as now more than ever, people are seen as "brands" - often with hundreds of thousands of followers (more than many actual brands and even media companies). As everyone becomes a brand, I believe increasingly the line between marketing and storytelling will be blurred and marketing will become deeply embedded into our culture. Product placement in movies, celebrity endorsement, "native" posts: all these are the first indicators of a culture in which everything is meant to sell something. Whether this is a good thing or not is up for discussion.

This is usually called WYSIWYG editing - https://blog.hubspot.com/website/wysiwyg-markdown-editor

SPIN Selling by Neil Rackham[1] This site give a good preview/summary of the book/method: https://blog.hubspot.com/sales/spin-selling-the-ultimate-guide [1]: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136

Yeah, check out https://www.tiktok.com/@freewater.io Advertisers pay them to add their branding to water bottles and distribute the bottles in the right locations. So It's like a moving billboard haha and advertisers on the bottles also reach millions of viewers from their viral tiktok videos https://blog.hubspot.com/the-hustle/entrepreneur-trying-to-make-essent… - They discuss it in detail here

This looks like a useful starting point: https://blog.hubspot.com/sales/sales-compensation

Perhaps because South Korea started marketing their food and culture? https://blog.hubspot.com/the-hustle/the-40m-bet-that-made-south-korea-…

I am totally pro-Firefox, but your case is not about Chrome being a bad actor. For websites to be registered as link handlers, the user gets asked and has to accept (like camera access)[1]. There is no difference between Chrome and Firefox in this case. [1] https://blog.hubspot.com/marketing/set-gmail-as-browser-default-email-…

All of our internal tests have confirmed this, and even the email providers have more or less confirmed the same thing: https://blog.hubspot.com/marketing/plain-text-vs-html-emails-data

But, won't most anything startups be out of business in 3 years? Data from the BLS shows that: "approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more." https://www.investopedia.com/financial-edge/1010/top-6-reasons-new-bus… Purely guessing that startups fail even faster. This Hubspot article states: "All these reasons bring up one question: How many startups fail? The reality is that 90% of startups fail." https://blog.hubspot.com/the-hustle/how-many-startups-fail#:~:text=All…

Real-time bidding: https://blog.hubspot.com/marketing/real-time-bidding

This seems to offend you for some reason. Apple's just doing age-old value selling, where you promote the benefits of a product rather than the features. See https://blog.hubspot.com/sales/value-based-selling

Find those tips the most useful to begin with: https://uplandsoftware.com/kapost/resources/blog/basic-marketing-strat… https://blog.hubspot.com/insiders/inbound-marketing-tips https://ivypanda.com/essays/developing-an-internet-marketing-strategy/

Wow this site runs a lot of JavaScript, speaking of aggressive data collection. https://blog.hubspot.com/website/data-mining

Generally, you add mod_deflate, or a similar package, to .htaccess and add the mimetypes on a new AddOutputFilterByType line along with the algorithm. This is one page [1] that describes the process for apache or nginx, though there are millions of webpages that give various methods. [1] https://blog.hubspot.com/website/gzip-compression

Incorrect. You're making an affirmative claim "X can't happen" in spite of mound of evidence to the contrary. You need to explain why you refute say, the origin of species specifically. This is how scientific criticism/refutation actually works, by pointing out specific issues in the reasoning or methods, not by saying "You're wrong". Let's start with that: Why was Darwin wrong? Take as long as you'd like Here, if we're going to keep going like this please do me a favor and read here: https://blog.hubspot.com/marketing/common-logical-fallacies. You'll at least be better prepared to deal with the counter-trolling you encounter on message boards.

"Wages of production staff" are more indirect than server costs if you're getting servers as-needed. Server use is easier to tie back to specific customers than employees, in part because you can add and remove them so easily. "A direct cost is a price that can be directly tied to the production of specific goods or services." yes that is the case here. And if I look at the first search results specifically talking about servers: https://www.ibm.com/downloads/cas/DG7NY5QW says servers are a direct cost. https://blog.hubspot.com/marketing/direct-costs says servers are a direct cost.