Forrester Blogs

One other feedback item that could make it worth the money is visually creating the sales funnel (e.g. http://blogs.forrester.com/laura_ramos/09-06-03-silverpop_sets_new_bar… as well as showing who is where in the process (https://mixpanel.com/activity-feed/) So if I am going to a meeting and know that John Doe is in my funnel and I know he is on day 9 - I could make a reference to something about it in the meeting and connect on a better level.

I think we must be misunderstanding each other. Developers are human. (At least, I think we are.) We respond to the incentives and structure of the environment in which we're developing. A culture of "throw crap over the wall to QA" naturally creates an incentive for quickly writing up features, without balancing that with robustness, because finding the problems "is QA's fault". A culture of "the devs are responsible for the quality of their code" produces better code. The way to treat the devs well is to have the QA folks go off and create or bring in easy-to-use automated testing and CI frameworks, to make it easy for the devs to do the right thing. This is not a new observation - it's been happening over the last 10 years. see, for example, http://blogs.forrester.com/mike_gualtieri/11-02-17-want_better_quality… or http://product.hubspot.com/blog/the-classic-qa-team-is-obsolete and, while it's from 2007, http://googletesting.blogspot.com/2007/03/difference-between-qa-qc-and…

The Forrester note† that the article links to is a little more balanced that the NYT article. If you don't have time to read the whole thing, here are some good quotes: It's naive and dangerous to think that the NSA's actions are unique. Nearly every developed nation on the planet has a similar intelligence arm which isn't as forthcoming about its procedures for requesting and gaining access to service provider (and ultimately corporate) data. As stated in the ITIF report, German intelligence has the G10 act which let's them monitor telecommunications traffic without a court order. The fact of the matter is that the IT services market is a part of our portfolios because it provides capabilities we value either against IT or business metrics. And it's highly likely these values are worth more to you than the potential risk you think your company faces due to government surveillance. And if your company is a prime target for government surveillance, you are probably being watched from within your own firewalls right now. ... you can take actions yourself to protect your data from prying eyes when using these services. A quick tip: bring your own encryption. If you hold the keys the governments can't get to your data by going through your service provider. †http://blogs.forrester.com/james_staten/13-08-14-the_cost_of_prism_wil…

Good start, but I wonder if market research firms can produce 'solid' content on their blogs. Consider this article. Too fluffy, in my opinion: > DevOps, No Longer Just For “Unicorns” http://blogs.forrester.com/robert_stroud/17-02-24-devops_no_longer_jus… In my experience, you have to track particular analysts at these firms, some of them are really good at technology profiling.

> I want to be in a better career position in 4-5 years... It's impossible to know what the tech landscape will be like in 5 years. It's also very likely your indivual career aspirations may evolve and change. But if you're trying to make yourself more marketable in the long run-- build-up needed skills that won't change. Tech leadership desparately needs individuals with good people skills. Study Psychology, Business Management, and take a Dale Carnegie course. The ability to sell ideas is also a skill always in demand. Read up on marketing by Seth Godin. Relative to what's emerging in tech-- an interesting benchmark to note, this 2012 survey by Forrester>http://blogs.forrester.com/brian_hopkins/13-02-07-forresters_top_15_em…

Agreed that it's moving down the value chain, many other open source projects out there doing similar things. There's also Tyk Open Source API Gateway (https://tyk.io) and API Umbrella (http://apiumbrella.io/), and APIAxle, though that's been around for a while now. Also API market is intended to grow to $660 million in US by 2020 and over a billion worldwide (http://blogs.forrester.com/michael_yamnitsky/15-06-07-the_api_manageme… So it's definetely not small.

If you are hiring security professionals, it might be helpful for you to keep in mind for your new hire folks and for your customers that there is a new metric underscoring the thesis of Troy Hunt, who is quite experienced in this industry: MTBCA -- mean time before CEO apology: http://blogs.forrester.com/rick_holland/15-05-20-introducing_a_new_inc… Is it realistic to expect a health company to have prevented a breach if that breach is a consequence of an Exchange 0-day? The topic of the article is that the breaches have gone on for a significant fraction of a year. If that is the case, that there are intruders waltzing in your network, it is hardly appropriate to say that you take security seriously.

It's going to be much worse than that graph shows: http://blogs.forrester.com/james_staten/13-08-14-the_cost_of_prism_wil…

The difference between the top and bottom result in the survey is 0.3 on a scale of 5. Given the small sample size of most survey research my hunch is that these differences are directional only. Here is the original report: http://blogs.forrester.com/nate_elliott/13-10-28-an_open_letter_to_mar…

Is this really the case? According to a survey by Forrester[0], corporations are still largely dominated by Microsoft products. [0]http://blogs.forrester.com/philipp_karcher/13-10-17-office_productivit…

Link to original article: http://blogs.forrester.com/james_kobielus/11-12-19-the_year_ahead_in_b…

> Tablet owners are actually more likely than US online consumers in general to have recently bought a PC http://blogs.forrester.com/sarah_rotman_epps/11-05-17-hps_earnings_and…

Since Amazon is large and established enough to take public relations and marketing seriously it's reasonable to expect them to provide timely communication on a large outage like this one. I think they failed in this and some people at Forrester Research seem to agree with me. http://blogs.forrester.com/tim_harmon/11-04-22-good_proactive_marketin… There are also a few informative links at the bottom of that note that I haven't seen here.

Link to the article mentioned in the presentation: http://blogs.forrester.com/mike_gualtieri/10-11-23-java_is_a_dead_end_… Previous HN entries about the article (no discussion unfortunately): http://news.ycombinator.com/item?id=1988695 http://news.ycombinator.com/item?id=1935838

If I wanted cutesy/sickening nicknames, vitriol, and fluff, I'd read Maureen Dowd. tl;dr: go to http://blogs.forrester.com/sarah_rotman_epps/10-05-14-curated_computin… and judge for yourself.

I still don't know a single SaaS B2B company - at scale - that is actually profiting right now.[0] The general assumption is that the cost of sale will continue to go down (and thus become profitable), but once the market gets saturation (it is in CRM-SaaS for example), then the cost of sales goes right back up. > The other company has to bust ass for measly 20%/yr maintenance fees. This is a funny assumption. On-premise maintenance fees for the likes of SAP, Oracle, etc sit on a nice ~80% gross profit margin.[1] This model is obviously broken today, but has been a major source of revenue for traditional software. Here is what I think I will happen to SaaS models (note - it isn't pretty): http://www.techdisruptive.com/2012/11/28/how-are-we-going-to-make-ente… Anyone know a large successful Enterprise SaaS that isn't selling jackets? [0] - http://finance.yahoo.com/q/ks?s=CRM+Key+Statistics [1] - http://blogs.forrester.com/duncan_jones/13-02-14-saps_maintenance_pric…