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Ken Segall

kensegall.com · Personal blog · on HN since 2011

Ken Segall, a former advertising creative who worked with Apple, writes about Apple's marketing, design, and Steve Jobs.

What HN saysHN links it in threads about Apple's design choices and App Store policy, where commenters argue over his views, skeuomorphism, and Apple's motives.
28HN people shared it
3linked it in comments
31stories submitted
930story points
12 months agolast shared
2011people per year2026

Most-shared posts

  1. 1
    Steve Jobs and the Missing “Intel Inside” Sticker
    2 people · 192 points · first shared 2017 · 107 comments on HN
  2. 2
    And now, a different kind of Apple book
    2 people · 4 points · first shared 2012 · discussion on HN
  3. 3
    The making of Apple’s HAL
    2 people · 4 points · first shared 2017 · discussion on HN
  4. 4
    Apple is crossing a Steve Jobs red line
    1 people · 623 points · first shared 2025 · 503 comments on HN
  5. 5
    The relentless (and annoying) pursuit of eyeballs
    1 people · 29 points · first shared 2014 · 15 comments on HN
  6. 6
    The hidden message in Lion (Steve Jobs hand is missing)
    1 people · 10 points · first shared 2011 · 8 comments on HN
  7. 7
    The New Apple Voice - Text Free
    1 people · 9 points · first shared 2012 · discussion on HN
  8. 8
    Former apple ad creator criticizes new olympic ads
    1 people · 7 points · first shared 2012 · discussion on HN
  9. 9
    The war without end: Mac vs. PC
    1 people · 7 points · first shared 2021 · 5 comments on HN
  10. 10
    Apple's evolving view of “pro”
    1 people · 6 points · first shared 2013 · discussion on HN
  11. 11
    One day they’ll understand Apple
    1 people · 5 points · first shared 2015 · 1 comments on HN
  12. 12
    Reflecting on the iPad mini event
    1 people · 5 points · first shared 2012 · 10 comments on HN
  13. 13
    PC companies did WHAT?
    1 people · 5 points · first shared 2015 · discussion on HN
  14. 14
    Attack of the vapor tablet « Observatory
    1 people · 4 points · first shared 2011 · 1 comments on HN
  15. 15
    Apple’s monolithic moment – Ken Segall
    1 people · 3 points · first shared 2021 · discussion on HN

What HN people wrote when they linked it

Steko · 2012-02-17
"Of course Apple locks down the app store on their iDevices for profit." I doubt that Apple is solely concerned with profit and even if they were I guess I don't see that as the end of the world. If Apple is solely concerned with profiting from apps why do they subsidize free ones and credit card fees? {If dev share is actually calculated post cc fees I'll plead ignorance and move on to the other part of the argument.} 99 cent app less 69 cents to developer less 40-70 cents to credit card company less bandwidth fees = loss. (I've given a range on cc fees because they are shared if you purchase multiple apps within a few days, that mitigates the loss but ultimately someone motivated only by profit would be taking easily avoided losses all over the place in either scenario.) Isn't it well known that Apple's direct profit on the App Store is a rounding error compared to their other business? Isn't it then more likely then that their motivation is not primarily to directly profit from it? While I do think Apple is interested in profit here, I very deliberately listed it as secondary to simplicity which is really at the heart of everything Apple does well. There's a book coming out soon about just this: http://kensegall.com/blog/2012/02/and-now-a-different-kind-of-apple-bo… The premise I'm building on is that Apple really profits by making great products that just work and make people happy. Having a super simple way to get apps is part of that. For 98%+ of users 1…
bane · 2011-12-12
"Apple set the bar for realistic textured apps. Developers followed." IMHO, this was to be avoided. I think this move on Apple's part to move towards such literal skeuomorphism was a major step back. After decades of learning that literal analogies on computing devices simply doesn't work all that well, Apple decided to forget about all of that lesson learned stuff and just throw it all away. Even Gruber can't manage to fake gushing over it http://daringfireball.net/linked/2011/10/26/against-skeuomorphism These themes aren’t lies. They’re not designed to help users understand how these apps work. They’re just decoration. They’re per-app branding. Apple no longer endorses system-wide visual uniformity. Special apps are supposed to look special. Why is Find My Friends wrapped in rich Corinthian leather? Because someone at Apple likes (and, sadly, if my guess is right, better said liked, past tense) how it looks. I'd say in general the design gods are not happy with this move http://www.andymangold.com/skeuomorphism-the-opiate-of-the-people/ http://madebymany.com/blog/apples-aesthetic-dichotomy http://kensegall.com/blog/tag/ical-address-book/ http://cushley.net/2011/07/in-depth-os-x-lion-review-part-3-new-visual… So in less than half a dozen links this design trend is called cheap "kitsch", "infantile", patronizing lies, "hideous" etc. These are not slight disagreements, these are fighting words. I agree that Google's Android apps suffer from terrible UI…

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