Nicholas Lovell
gamesbrief.com · Personal blog · on HN since 2009
Nicholas Lovell writes about the games business, covering free-to-play economics, pricing, risk, and the future of media.
What HN saysHN commenters link it for analysis of game monetization, such as the success of FarmVille, and for discussion of free-to-play conversion rates and returns.
16HN people shared it
5linked it in comments
11stories submitted
94story points
1 year agolast shared
2009people per year2026
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- 12My f2p journey fallen london1 people · first shared 2013
- 13Conversion rate1 people · first shared 2013
- 1450 questions why too much money will kill your company1 people · first shared 2011
- 15Six secrets of farmvilles success and 33 million people agree1 people · first shared 2010
What HN people wrote when they linked it
networked · 2013-03-09
This reminds me more of Fallen London (formerly known as Echo Bazaar) [1] than SimCity. Fallen London was the first and only free-to-play game to get me hooked enough to pay the developers for some extras. I'd suggest anyone with an interest in either free-to-play games and/or the role of writing in video games to take a look at it.
Here's a review [2] and an analysis of the game's monetization [3].
The developers' blog has insights into their process and what they call "narrative engineering" [4]. It's best to read it oldest-to-newest.
[1] http://fallenlondon.storynexus.com/
[2] http://www.rockpapershotgun.com/2012/03/30/impressions-fallen-london/
[3] http://www.gamesbrief.com/2012/09/my-f2p-journey-fallen-london/
[4] The post at http://about.failbettergames.com/2010/02/27/echo-bazaar-narrative-stru… provides a starting point for learning about the latter.
VonGuard · 2013-03-06
Do some reading to figure out what kinds of returns you can expect. I've seen 1 and 2 person teams basically able to replicate a medium income job. That's great if you can make it sustainable, but I don't think anyone's getting rich outside of the glamorous world of a few big indie titles.
http://thegamebakers.com/money-and-the-app-store-a-few-figures-that-mi…
http://www.gamesbrief.com/2011/08/selling-an-iphone-game-the-sales-fig…
Or really, just use this link:
http://www.pixelprospector.com/the-big-list-of-game-revenue-sales/
ChuckMcM · 2011-03-24
Absolutely, but that is what makes the speculating fun. You have to ask, what possible story could you spin around what they have that justifies $41M pre-revenue. Even assuming a healthy multiple of 20, and investor exit of $250M you're talking about projected earning of $12.5M with a gross margin of say 60% that's like $21M/yr in revenue. And I'm assuming an ABC round (which is to say the would expect to not do another round prior to some liquidity 'event').
But they clearly have a good story and their investors are happy. So silly or not, its the path they've chosen. It reminded me of this blog posting I ran across:
http://www.gamesbrief.com/2011/02/50-questions-why-too-much-money-will…
jaytee_clone · 2010-05-28
This one is also good:
http://www.gamesbrief.com/2009/09/six-secrets-of-farmvilles-success-an…
belorn · 2013-04-29
20% sound ridiculous high, and I would ask where in the world of sanity that people got that number.
If we look at freemium to paid conversion rates, 20% seems out-of-this world large. Almost no one has that high. Looking around, 1% or 2.5% is said to be the average for games[1][2][3].
Why would a pirate be 10 times more likely to be incited to buy a game, rather than those who play a game designed from the ground up to encourage high conversion rates? It sound to me that logic demand that games with features designed for high conversion rates will do better than games that don't.
Ie, to sum up, the conversation rate for pirate->paying should be far less than 2.5% in average, and nowhere near 20%.
[1]: http://blog.scoutapp.com/articles/2009/11/04/running-a-freemium-web-ap…
[2]: http://www.gamesbrief.com/2011/11/conversion-rate/
[3]: http://www.gamesbrief.com/2013/03/arpdaus-conversion-rates-and-other-n…