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OkCupid Blog

blog.okcupid.com · Company blog · on HN since 2009

OkCupid's data team wrote the OkTrends posts, analyzing its dating data on looks, race, messaging, and profile photos.

What HN saysCommenters call it a fantastic, fascinating source of insights from a unique dataset, and cite it on how people judge looks and interests.
184HN people shared it
144linked it in comments
56stories submitted
3.2Kstory points
1 year agolast shared
2009people per year2026

Most-shared posts

  1. 1
    Homepage
    23 people · first shared 2010
  2. 2
    Your Looks and Online Dating (2009)
    17 people · 7 points · first shared 2010 · 1 comments on HN
  3. 3
    How Your Race Affects the Messages You Get (2009)
    12 people · 25 points · first shared 2011 · 5 comments on HN
  4. 4
    Your Looks and Your Inbox (2009)
    11 people · 7 points · first shared 2017 · discussion on HN
  5. 5
    Don't Be Ugly By Accident
    10 people · 177 points · first shared 2010 · 71 comments on HN
  6. 6
    The Biggest Lies in Online Dating
    10 people · 18 points · first shared 2010 · 1 comments on HN
  7. 7
    Race and Attraction, 2009 – 2014
    9 people · 173 points · first shared 2014 · 165 comments on HN
  8. 8
    The Best Questions For A First Date
    7 people · 69 points · first shared 2011 · 1 comments on HN
  9. 9
  10. 10
    The 4 big myths of profile pictures
    7 people · first shared 2010
  11. 11
    Race and attraction 2009 2014 107dcbb4f060
    7 people · first shared 2017
  12. 12
    10 Charts About Sex « OkTrends
    5 people · 44 points · first shared 2011 · 3 comments on HN
  13. 13
    Why You Should Never Pay For Online Dating
    5 people · 35 points · first shared 2010 · 9 comments on HN
  14. 14
    OkCupid does away with open messaging between users
    5 people · 26 points · first shared 2017 · 4 comments on HN
  15. 15
    The Case For An Older Woman
    5 people · 16 points · first shared 2011 · 2 comments on HN

What HN people wrote when they linked it

Svenstaro · 2017-04-21
OkCupid has great statistical into their data: https://theblog.okcupid.com/
Someone1234 · 2014-11-07
If you enjoy this type of thing might I recommend OKCupid's blog "OkTrends." I am married but yet I continue to read OkCupid's blog, just too fascinating: http://blog.okcupid.com/ Today they have something on race, but if you look at their historical stuff they've looked at tons of other areas, most of which is pretty interesting. As an example of a good one: http://blog.okcupid.com/index.php/the-case-for-an-older-woman/
nether · 2013-10-25
"It's not a gender thing, it's an effort thing." Then why are there vast asymmetries along gender lines in virtually all aspects of dating? Look at OkTrends (http://blog.okcupid.com), or Dan Ariely's posts on the subject (http://danariely.com/tag/dating/), or this post from a woman http://www.alternet.org/why-online-dating-sucks-men) which indicates high dating success for women putting in low effort. Are men and women just putting in different amounts of effort? The question is then, why is that the case? And that case arises from historical gender roles. It is a gender thing. Your "many people ..." statements are platitudes that are true no matter what follows ("Many people are smart; many people are dumb."), and do nothing to support what you "suspect."
engtech · 2013-01-15
I'd actually trust the OK Cupid guys to do an interesting take on this. Their blog has been a fantastic source of interesting articles of the things they have discovered with their unique dataset. http://blog.okcupid.com/
untog · 2013-01-15
Interesting, because in some ways it's the opposite of OK Cupid. As multiple (brilliant: http://blog.okcupid.com/) blog posts attest, people do judge each other heavily on looks and their stated interests. I assume the app is still using OKC data, and just hiding it. I'm not sure that I would trust the OKC algorithm enough to rely on it, and the question is ever-present in my mind- if you're already on OK Cupid, why use Blind Date? Either you think it'll be a laugh (the best option, probably) or you haven't been at all successful at getting a date on the main site. Perhaps there is a reason for that.
digisth · 2012-09-09
To add to this (and as patio11 has said several times in his articles) OKCupid does this with regularity, and has provided a people with great deal of entertainment and information value, and have been covered many times in the press. They've also possibly indirectly helped their business doing this. http://blog.okcupid.com/ KISSMetrics is another: http://blog.kissmetrics.com/
Smerity · 2011-02-16
Infographics and statistics seem to be a new advertising strategy. I say this appreciatively mind you! I far prefer these sorts of posts than the generic PR babble produced by most companies. OkCupid[1] seemed to be one of the pioneers of the format and I'm glad to see others follow. What exactly is the attraction however? Do we feel we get a more thorough understanding of ourselves or our friends when looking at this? When you look down at the figure that says "You have 97,000 photos in your network" does that give you a new found respect to the collaborative creative ability of your social circle? Of humanity overall? I'm interested as whatever it is that attracts us to this page is as much a reflection on us as it is on the article. [1] http://blog.okcupid.com/
mtmcannon · 2010-12-27
The OKTrends blog has some pretty great articles regarding trends taken from OK Cupid's dataset: http://blog.okcupid.com/
emanuer · 2010-08-20
After a little research according to http://www.informationisbeautiful.net/visualizations/colours-in-cultur… Also most people's favorite color is blue http://www.joehallock.com/edu/COM498/preferences.html In Western Culture blue is associated with: cold | freedom | happiness | intelligence | loyalty | rational | unhappiness In Japan blue is associated with: cold | life | loyalty | money | peace | rational I wonder, does that have any implications on what color to choose when I design my website? Completely unrelated: Women are attracted to men in red http://www.brainmysteries.com/research/Women_attracted_to_men_in_red_r… Examining that would make a great post for the guys at http://blog.okcupid.com
handler · 2010-07-30
awesome, once you get enough data like that you can do real cool analytics like "what color draws the most attention", "do drop shadows make it easier to focus on sections", etc... it would make for a great blog, something along the lines of http://blog.okcupid.com/
Magneus · 2010-07-09
Seconded. Great site. I haven't used any other dating sites, so I have no proper basis for comparison, but I've been very satisfied with the site, from matching system, search options, etc. Bottom line: I ended up meeting my current girlfriend there and things are going very, very well with her. Anecdotal evidence, yes, but I hope it complements the nuggets of awesomeness you'll find on OKTrends (http://blog.okcupid.com).
ca98am79 · 2010-06-27
I strongly recommend okcupid.com. In my opinion it is the best dating site, especially for hackers - they even let you A/B test your photos. I'm a complete introvert/nerd and I've used their site with a lot of success. It is by far the best overall user experience out of all of the various dating sites - and it's free. Their blog is great, too: http://blog.okcupid.com
adammichaelc · 2013-01-11
SEEKING FREELANCER looking for a "data reporter", Burlingame, CA and/or remote About Us We think that OkTrends (http://blog.okcupid.com/) is one of the best blogs for compiling research on real-life usage patterns in an interesting, visual, way, and we want to re-create it for car-buying. We also think that people should be able to buy a car using the internet for as much of the transaction as possible. Our mission at CarWoo!(YC S09) is to become "THE Transactional Car Buying and Selling Marketplace." We are getting closer to our goal all the time, and have now seen many thousands of transactions come through the site. We're sitting on piles and piles of data, and we need to get it out in a more broad way. To fulfill our mission, we have to get the word out about who we are. That's where you come in. About You You should be curious about patterns in data, have a background in research or other relevant experience, and have a knack for writing in a way that is relatable to ordinary folks, yet packed with insight and deep understanding. More Details We've got lots of ideas on posts, you'll be free to add your ideas to the pot also. As far as the actual content of the posts, think lots of charts, statistical analysis of our data, and a story around everything from who our visitors are, to what times of the year people do their car-buying, to trending & popular cars, etc. If you're interested, email me at [email protected] This would be an ongoing project, with a steady…
shaftway · 2025-08-01
There's a good read that was put out by OK Cupid (the dating site) 15 years ago outlining exactly this. They had a lot of personality questions that they'd use to match people, so they had a lot of this data correlated with a lot of demographics. One of the interesting takeaways was about dating compatibility (they are a dating site after all). They found that republicans tended to pair well with other republicans, more than any other group paired with itself, and far better than democrats paired with other democrats. https://theblog.okcupid.com/the-democrats-are-doomed-or-how-a-big-tent…
pi-rat · 2019-11-13
Who would you prefer doing daily standups or long stretches of remote pair programming with? The one with the low resolution, low contrast, washed out, low fps video that makes it hard to read emotion or even detect where his/her attention is? Or the one with sharp features, pleasant colour rendition, high resolution, and maybe even a pretty bokeh in the background? Humans love pretty pictures. See OKCupids[1] image analysis vs attractiveness for example. Shallow DOF = More attractive. See also hanselman's[2] thoughts on the matter of having a high quality setup for remote work. [1]: https://theblog.okcupid.com/dont-be-ugly-by-accident-b378f261dea4 [2]: https://www.hanselman.com/blog/GoodBetterBestCreatingTheUltimateRemote…
MrsPeaches · 2019-10-19
This doesn’t stand up to even the most basic analysis. Just look at attractiveness ratings between sexes and races[1]. White men are consistently rated as the most attractive, with black women faring least well. Genuine question: why are the people who subscribe to this world view predominantly white men? [1] https://theblog.okcupid.com/race-and-attraction-2009-2014-107dcbb4f060
tristanj · 2017-01-24
There's a followup post that spans 2009-2014 here https://blog.okcupid.com/index.php/race-attraction-2009-2014/ . Sadly I don't think there will be a 2017 version. The OkCupid blog has basically been dead ever since Match.com acquired them.
SeanDav · 2016-04-11
> http://blog.okcupid.com/index.php/we-experiment-on-human-beings/ I found the referenced article to OkCupid rather interesting. It seems that if you can block people from visually seeing each other, until the actual blind date, then even very attractive women report having a great time with very plain men. So it seems that while people will almost invariably filter and match each other on looks if that option is open (which it usually is these days), but at the end of the day, looks are not important if you can meet in person first.
stared · 2016-04-09
A great visualization! And it is great that the authors provide links to the movie scripts (I think I will use these for another movie visualizations). The only qualm is the scrolling - I would really prefer to have these visualizations being separate and scrolling behave normally. Sure, I understand it looks cool and fashionable, but (at least for me) its really distracting. When it comes to the good stuff - I like the most the last feature, when one is a able to search for movies and look at characters (sometimes movie is "male" or "female" due to protagonist... or the mentor character, which very often have more lines). For actor ages - a nice pick (I think it is highly related to the viewers' preferences - vide http://blog.okcupid.com/index.php/the-case-for-an-older-woman/).
randyrand · 2015-11-30
Also worth noting, unlike Black men, multiple studies show that Black women (across countries) are the least sexually desirable race/gender combo for straight men. I've linked to one source from OkCupid below. http://blog.okcupid.com/index.php/your-race-affects-whether-people-wri… To speculate, IMO its in large part due to physical differences between races - the small petite Asian frames being advantageous for Asian women and disadvantageous for Asian men, and the large Black frames being advantageous for Black men, and disadvantageous for Black women. Societal views definitely play a role too. It would be interesting to compare across different societies.
27182818284 · 2014-02-17
I really enjoyed their posts. I wish there were more of them / current versions. http://blog.okcupid.com/
bwhmather · 2014-01-22
Mandatory link to http://blog.okcupid.com/ Less story, more analysis.
probably_wrong · 2014-01-21
I think this is fairly well known, but the guys at OkCupid keep a blog[1] with their own research regarding how to improve your odds. There is, for instance, an analysis about the relation between attractiveness and camera: [2] [1] http://blog.okcupid.com/ [2] http://blog.okcupid.com/index.php/dont-be-ugly-by-accident/
derefr · 2013-04-16
> It has an extremely geeky userbase compared to most dating services. Not necessarily overly technical, but certainly geeky. I really wish they would start OkTrends (http://blog.okcupid.com/) back up; it was really fascinating reading, the kind of analysis that's impossible to come by unless you have free-rein map-reduce access to some company's Big Data. Given their userbase I'm surprised they don't think it was a bigger PR source; I think every article from it has been hot on HN.
D-Train · 2013-04-01
At some point, it's less, also, about the size as much as it is the quality of the picture. This reminds me of OkCupid (the dating site). They did an analysis of the quality of picture (and camera used) to measure their effects on click rates and messages. See http://blog.okcupid.com/index.php/dont-be-ugly-by-accident/ Looking at how some really great sites are doing, too, there are sites with massive pictures, but if they're not high quality, turns out to look like a cheap site.
bsinger · 2011-09-11
I think there's a lot of potential here. If it grows a lot, I could see a lot of cool things you could do with the data. I'd definitely be interested in reading a blog sort of like OkTrends (http://blog.okcupid.com/) for personal goals. Also, I wasn't able to access any of the forum posts. I wasn't redirected to the login page, so I'm not sure what's wrong. Good Luck!
jmtulloss · 2011-04-11
This doesn't address the pink vs blue thing, but I found this article on the preferences of homosexuals vs heterosexuals to be fascinating: http://blog.okcupid.com/index.php/gay-sex-vs-straight-sex/ My favorite quote, once it was shown that ethnicity tends to differentiate you as much as sexuality: The people of Louisiana even elected Bobby Jindal, an openly Indian man, as their governor!
DanielStraight · 2011-03-29
From an equally unusual angle, OkCupid's data mining shows the same basic pattern: having people love or hate you is better than having people merely like you. http://blog.okcupid.com/index.php/the-mathematics-of-beauty/
redthrowaway · 2011-02-18
Really interesting. This reminds me of OKCupid's correlational questions[1]: If you want to know if your date puts out, ask if they like beer. If you want to know if they're liberal, as if they like complex people in their lives. The idea of building social networks around interests seems so intuitive, yet I've never seen anybody really do it before. Hunch seems to be a smarter StumbleUpon. I'm intrigued. [1] http://blog.okcupid.com/index.php/the-best-questions-for-first-dates/

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