John Battelle's Searchblog

battellemedia.com · Personal blog · on HN since 2007

John Battelle, a journalist and entrepreneur, writes about search, advertising, the web and the business of internet companies.

What HN saysHN links it for his explanations of web advertising controversies and for the 2005 post on Ballmer's reaction to Google.
115HN people shared it
12linked it in comments
141stories submitted
734story points
5 months agolast shared
2007people per year2026

Most-shared posts

  1. 1
  2. 2
    Ballmer Throws A Chair At "F*ing Google" (2005)
    3 people · 1 points · first shared 2012 · discussion on HN
  3. 3
    Is OpenAI Today's Netscape? Or Is It AOL?
    2 people · 9 points · first shared 2025 · 1 comments on HN
  4. 4
    John Battelle: Identity and The Independent Web
    2 people · 8 points · first shared 2010 · discussion on HN
  5. 5
    Why Groupon Will Beat Google In Mobile & Local
    2 people · 7 points · first shared 2010 · 1 comments on HN
  6. 6
    Signal, Curation, Discovery
    2 people · 6 points · first shared 2010 · 1 comments on HN
  7. 7
    Where's the Business Model in Chat-Based Search?
    2 people · 3 points · first shared 2025 · discussion on HN
  8. 8
  9. 9
  10. 10
    Why Color Matters
    2 people · 2 points · first shared 2011 · 1 comments on HN
  11. 11
    Twitter and the Ultimate Algorithm: Signal Over Noise
    2 people · 2 points · first shared 2011 · discussion on HN
  12. 12
    The Internet Big Five
    2 people · 1 points · first shared 2011 · discussion on HN
  13. 13
  14. 14
  15. 15
    Dear Apple: We miss you.
    1 people · 50 points · first shared 2010 · 9 comments on HN

What HN people wrote when they linked it

tpmx · 2022-08-05
https://www.wired.com/2008/10/google-ceo-call/ Speaking to a group of magazine executives at the Google headquarters, Google CEO Eric Schmidt said yesterday that the Internet is becoming a breeding ground for false information, reports Ad age. But trusted brands help weed through the disinformation: "Brands are the solution, not the problem... Brands are how you sort out the cesspool." https://battellemedia.com/archives/2008/10/cesspool_brands_eric_talks_… "Brand affinity is clearly hard wired….It is so fundamental to human existence that it’s not going away. It must have a genetic component."
ambirex · 2013-03-25
An interesting read (albeit a month old), but it didn't take that long for him to turn the full feed back on - http://battellemedia.com/archives/2013/03/ive-turned-full-feeds-back-o…
noibl · 2012-04-09
"I'm going to fucking kill Google" -- Steve Ballmer[1] "I'm here to destroy [Google]" -- Steve Jobs[2] Maybe not the coziest of cartels. [1] http://battellemedia.com/archives/2005/09/ballmer_throws_a_chair_at_fi… [2] http://9to5mac.com/2012/04/05/biographer-disputes-google-ceos-take-on-…
bishnu · 2012-02-17
It's a lot more nuanced than the WSJ article made it seem. Google and other web advertisers engaged in what most would consider normal activity, but that Apple had specifically disabled in Mobile Safari. Here's a good explanation from John Battelle: http://battellemedia.com/archives/2012/02/a-sad-state-of-internet-affa…
petercooper · 2010-05-24
John Battelle claims that the share is really 57.8% due to a 15% fee being taken out: http://battellemedia.com/archives/2010/05/68_of_85_is_really_578
elad · 2008-06-20
Not being sarcastic at all! If a website is too slow, it has a significant adverse effect on my likelihood of using it. And it's not just me - see Google's assertion that speed is "just about the most important concern of users" - http://battellemedia.com/archives/003076.php
By default Mosaic's background was gray, and most people didn't change it. (Using #x0000ff was reasonable for links on this gray background.) White became the default background for more sophisticated sites in 1996. The first time I saw Yahoo and Amazon they had gray (i.e. probably no) background color. http://battellemedia.com/images/1995-tm.jpg (Notice how small it is too.) We got so used to these gray web pages that for a few months I thought it was a crazy idea to make websites with white backgrounds-- that pages so bright would hurt people's eyes. Then I realized the real culprit was the default unvisited link color.
reitzensteinm · 2007-03-17
Yeah, it must be killing him: http://battellemedia.com/archives/001835.php Was it really different 5 or 10 years ago though? Microsoft hasn't been a cool company for a long time. Although I guess it was very impressive for the resume, and prior to Google, that was a choice you'd have to make.
dalke · 2015-07-18
The README brings up a cultural reference I didn't understand. It says "Many people have received jobs from the big 4 after becoming a Rockstar" I hadn't heard of "big 4" before. I thought it might refer to tech companies, like Google, Apple, Microsoft, Oracle, etc. but couldn't figure out which 4. http://www.techrepublic.com/blog/tech-sanity-check/schmidt-calls-tech-… says "Google, Apple, Amazon, and Facebook", are the big 4 category of 'platform companies' while http://battellemedia.com/archives/2011/12/the-internet-big-five.php uses the phrase the big 5, which also includes Microsoft. Then again, the speaker in https://www.youtube.com/watch?v=YJZCUhxNCv8 comments about working at the "Amazon, Facebook, Google and Microsoft - sometimes called the Big 4". This suggests that the "big 4" is more a concept then an actual definition. On the other hand, further search gives another possibility. The big 4 can refer to the audit firms of Deloitte, PwC, EY and KPMG ( https://en.wikipedia.org/wiki/Big_Four_%28audit_firms%29 ). It was "Big Eight", then "Big Six" and "Big Five", before ending up with 4. At http://www.narrowingthegaap.com/recruiting/how-to-get-hired-by-the-big… you see "How To Get Hired By the Big 4: The Hiring Process (Part 1)" which starts "The Big 4 hire only the best and the brightest. This is only a partial truth at best. I know this because I have met some really dumb people working for…

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