Yoast

yoast.com · Company blog · on HN since 2009

Blog of Yoast, a company known for its SEO plugin, writing on search optimization, duplicate content, and web practices.

What HN saysHN links it for SEO advice such as handling duplicate content, and for its post on GoDaddy's spammy link building.
47HN people shared it
18linked it in comments
30stories submitted
224story points
3 years agolast shared
2009people per year2026

Most-shared posts

  1. 1
    GoDaddy’s spammy link building techniques
    4 people · 10 points · first shared 2011 · discussion on HN
  2. 2
    Should we move to an all HTTPS web?
    3 people · 4 points · first shared 2014 · discussion on HN
  3. 3
    Why you should disable autocomplete
    3 people · 1 points · first shared 2013 · discussion on HN
  4. 4
    Don't use autofill in your browser
    2 people · 132 points · first shared 2013 · 68 comments on HN
  5. 5
    The Ethics of SEO
    2 people · 8 points · first shared 2012 · discussion on HN
  6. 6
    Google Websearch Parameters
    2 people · 1 points · first shared 2009 · discussion on HN
  7. 7
    Track seo rankings google analytics
    2 people · first shared 2010
  8. 8
    Prevent site being indexed
    2 people · first shared 2015
  9. 9
    The anatomy of a WordPress theme (Infographic)
    1 people · 43 points · first shared 2011 · 18 comments on HN
  10. 10
    Nash equilibrium in open source
    1 people · 3 points · first shared 2013 · discussion on HN
  11. 11
    Moving your website to https / SSL: tips and tricks
    1 people · 3 points · first shared 2014 · discussion on HN
  12. 12
    Yoast acquires WPForce.com
    1 people · 2 points · first shared 2014 · discussion on HN
  13. 13
    Adding & Tracking Social Buttons on your site
    1 people · 2 points · first shared 2011 · discussion on HN
  14. 14
    Handling site maintenance correctly for SEO
    1 people · 2 points · first shared 2018 · discussion on HN
  15. 15
    Wordpress Stats Infographic
    1 people · 1 points · first shared 2012 · discussion on HN

What HN people wrote when they linked it

commoner · 2019-05-31
Link to the post on your new blog from the Medium post. Something like the following: > Source: https://example.com This should transfer link equity to your new blog post that helps offset any duplication penalty. https://yoast.com/duplicate-content/#linking-original
rejoinder · 2013-11-01
Can someone explain the following page please? (As in what's being demonstrated here.) https://yoast.com/research/autocompletetype.php
jemka · 2012-08-02
1. I haven't seen any indication that a majority of the HN population are also sincere twitter users. 2. Your social media call to action is in the same old place everyone else's is; top right sidebar. I sometimes read posts on Yoast.com. If you look at the bottom of his posts (http://yoast.com/optimizing-tags/) you'll see a a social media call to action. That's where the reader ends up, at the end of the article. So right before they click the X, ask them if they'd like to subscribe for more content.
philipkglass · 2019-11-15
I have done a fair bit of work labeling and classifying quality of user submitted URLs for a public facing platform (not Google). That includes many hours spent manually inspecting content and deciding whether a site looks "spammy" overall. http://weblog.globaladvancedmedia.com/2010/research-before-buying-web-… If I were judging by the first few paragraphs of this entry from your site, I would lean toward blacklisting it. Reasons: typos, grammatical errors, and a general lack of polish and punch in the writing. It looks at least superficially similar to thousands of keyword-stuffed, semantically-impoverished blogs that I have encountered before. The page source contains another red flag: <!-- This site is optimized with the Yoast SEO plugin v9.2.1 - https://yoast.com/wordpress/plugins/seo/ --> The co-occurrence of the terms "SEO" and "optimized" is almost a good enough signal to blacklist it on that basis alone. I am not saying that you are personally trying to exploit search or recommendation systems to trick people into visiting your page. There are also two big counter-signals that show me this entry isn't part of a content farm: - You don't link to commercial sites. - You don't show ads on the page. The problem is that there are armies of people churning out "SEO blogging make money fast" content, incorporating ads or commercial links, and spreading it across a multitude of domains. For every blog entry like this one --…
cschmidt · 2014-01-23
Congratulations to the Stripe team. Strips is one of those excellent companies that make the tech world a better place. I actually spent the day working on adding Stripe integration to a Django application for my startup. Since there seem to be a number of Stripe people on this thread, I thought I might give some feedback. It was fairly straightforward to add a custom credit card form, but not as easy as I had expected. You've made a really nice form with Checkout, but that isn't flexible enough for many users. You leave a fair bit of work to your customers if they use the raw Stripe.js library. You mention your open source jquery library for doing client side validation [1], but don't provide any good examples. In particular, the neat trick in Checkout where you show the logo of the type of credit card being used isn't documented anywhere. This blog post [2] is a crucial piece of information. Your Django examples seems a little out of date, as you've been using Flask for your python examples. In short, I spent a day pulling things together, and got a form that has many of the nice features of Checkout. That's cool. However, you should really make it dead simple for your customers, with good examples that give ultra-slick validation and results. Thanks for listening, and continue being great. [1] https://github.com/stripe/jquery.payment [2] http://yoast.com/checkout-field-validation/
no_wizard · 2023-11-17
I want to add that using the title attribute should be very specific and narrow[0] as it has some very bad implications for accessibility. I know some devs might see this and think "Titles are builtin in tooltips!" and unfortunately, they are not. [0]: https://yoast.com/developer-blog/dont-rely-title-attribute/
iamcrazyyounus · 2022-09-28
There is a free tool provided by Yoast SEO that you can use to check the analysis of your blog's content. It shows that your headings and titles improve the content's readability. https://yoast.com/research/real-time-content-analysis/
frereubu · 2020-09-10
I think you might be talking about images that have no alt attribute at all. My understanding about present but empty alt tags is different: https://www.w3.org/WAI/tutorials/images/decorative/ https://web.dev/image-alt/#how-to-add-alternative-text-to-images https://yoast.com/image-seo-alt-tag-and-title-tag-optimization/ As far as I understand it, screen readers should skip over the image with an empty alt attribute because it's like a page in a document saying "page deliberately left blank". Unlike no alt attribute in which no intention can be inferred and which screen readers do read (as far as I know they read the URL), an empty alt attribute is deliberately saying "ignore this image". Not being blind or partially-sighted I'm not sure whether this is the case in all screen readers, or whether theory is different than practice.
rafaelm · 2019-07-01
That's correct. If a URL is blocked using robots.txt, Google will never be able to see the "noindex" tag on the page. URLs blocked in robots.txt can get discovered through other links and they will get displayed in the search results. However, you will not see any information like the meta description on these blocked URLs. There's a good explanation about this here, including a video from former Googler, Matt Cutts: https://yoast.com/prevent-site-being-indexed/
vgeek · 2015-06-16
Not exactly. HTTPS to HTTPS sessions should provide referrer information, but not with Google. See: https://yoast.com/web-https/ Google SERP links are different in Chrome especially. Hover the link and you see one address, but copy the link URL and you'll see a number of parameters in addition to just the site URL. AFAIK, GA Premium is $150k/year and the sales rep I spoke with didn't allude to any solution to not provided. Don't get too comfortable if you're on the paid side, either. Adwords disabled exact match keywords a few months back. They now include 'similar' keywords, but that is just another black box similar to the QS system that they have always used to manipulate CPCs.
polaco · 2015-05-18
Yes. This need to be emphasized: Disallowing URLs in robots.txt will not necessarily exclude them from search results. Search engines will still find those pages if they are linked to or mentioned somewhere else. The search result will consist only of the URL, and the snippet will say "A description for this result is not available because of this site's robots.txt" Use the noindex tag, folks. Also, Google Webmaster Tools allows you to remove URLs from Google's index. Ref.: https://yoast.com/prevent-site-being-indexed/
kalleboo · 2013-11-01
I just tried 1password Safari integration with the test form[0] and it had the same problem as Safari's own autofill (it filled out the hidden fields). [0]https://yoast.com/research/autocompletetype.php
seabee · 2013-02-26
MSN has also banned messages containing certain TLDs e.g. '.info' and '.cx'. http://yoast.com/microsoft-censoring-info-domains-in-msn-messenger/
ccbean · 2012-04-20
Go Daddy was catching some flack[0] when it was discovered that they were appending their link to the bottom of web pages built with their web page builder tool called Website Tonight. I wouldn't be surprised if Google caught on and devalued a lot of their links with similar anchor text. [0] http://yoast.com/godaddy-link-building/
gulbrandr · 2011-08-22
If you use google as your homepage, you can change the address to something like that: http://www.google.com/webhp?complete=0&hl=en You can add as many parameters as you want [1]. I use complete=0 to disable suggestions (I don't need/want them) and hl=en to force the interface language to be in english [1] http://yoast.com/wp-content/uploads/2007/07/google-url-parameters.pdf
whereareyou · 2011-06-06
Bit.ly Service - shortens links and works with Bit.ly Pro. http://snippets-tricks.org/proyecto/bitly-service/ Google Sitemaps - easily generate XML sitemaps. http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-site… Lockout - good for when you F* something up and dont want anyone to see your site temporarily. http://wordpress.org/extend/plugins/lock-out/ Robots Meta - lets you easily control what is followed and indexed by search engines. http://yoast.com/wordpress/meta-robots-wordpress-plugin/ Simply Show ID's - shows page ID's. Something WP should do, but doesn't. http://sivel.net/wordpress/simply-show-ids/ Simple Redirect - makes 301's really easy. http://www.scottnelle.com/simple-301-redirects-plugin-for-wordpress/ Gravity Forms - a super powerful form plugin. It is not free, but well worth it's price. http://gravityforms.com
rfergie · 2011-03-05
You can get some ranking information in Google Analytics. http://yoast.com/track-seo-rankings-google-analytics/ has the basic setup, but this only tracks which page the keyword ranks on. To get the actual ranking, you need to track the "cd" parameter from the referrer string rather than the "start" parameter as is given in Yoast's example. Google doesn't put the cd parameter in all their referrer strings, but it does it often enough to be moderately useful. This method also shows you how your ranking for a keyword is variable rather than a fixed number.
hazelnut · 2010-11-29
hm, old? saw that first time in 2009 :) here is a tutorial how to track these data directly in analytics: http://yoast.com/track-seo-rankings-google-analytics/

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