VelvetShark
velvetshark.com · Personal blog · on HN since 2020
Personal site of a developer and designer writing about brand design, AI tools, web scraping and small software projects.
What HN saysHN discusses its humorous post on AI logos resembling buttholes, with some saying the joke falls flat, while others value its point about design sameness.
24HN people shared it
18linked it in comments
10stories submitted
894story points
2 months agolast shared
2020people per year2026
Most-shared posts
- 1Why do AI company logos look like buttholes?10 people · 271 points · first shared 2025 · 32 comments on HN
- 2Why do so many brands change their logos and look like everyone else?8 people · 617 points · first shared 2020 · 217 comments on HN
- 3Why do brands change their logos and look like everyone else3 people · first shared 2023
- 4Homepage3 people · first shared 2023
- 5To get food, I learned Selenium and web scraping in one day1 people · 2 points · first shared 2020 · discussion on HN
- 6Banana Straightener: AI image generation that gets it right1 people · 2 points · first shared 2025 · discussion on HN
- 7Why personal iPhone apps are finally worth building • VelvetShark1 people · 1 points · first shared 2026 · discussion on HN
- 8Stop overpaying for OpenClaw: Multi-model routing guide1 people · 1 points · first shared 2026 · discussion on HN
- 9Til smartest bears dumbest tourists overlap1 people · first shared 2026
- 10Articles1 people · first shared 2022
What HN people wrote when they linked it
sabon · 2024-09-27
My personal website definitely helped me get hired. Here's how.
Whenever I create something, either for work or personal, I add it to a "Featured" section on my website's homepage. Over time, it became such a nice and comprehensive list that I now use it every time when talking about past projects or whenever a "Can we see some examples of your past work or appearances?" comes up.
It has different types of work and is exhaustive enough that whoever asks, can find what they're looking for. I had a lot of positive comments from prospective employers about it.
What started as a mini project for me to collect all the scattered links for myself so that I don't forget or lose anything, became a great asset that keeps on giving.
Here's the link that I send when asked about "examples of your work": https://www.velvetshark.com/#featured It's an anchor link of my homepage that scrolls straight to the Featured section.
Oh, just to clarify: the "Featured" section is not the only thing that people find interesting. Once they're on the page, they can browse around and find articles that are of interest to them. That helps too.
loupol · 2026-05-04
Yet another AI company where the logo follows the butthole convergence rule [0] ?
As an aside, my favorite Sierra Entertainment logo version is probably the 1983-1993 version [1]. I think the design still holds up even today.
[0] https://velvetshark.com/ai-company-logos-that-look-like-buttholes
[1] https://logos-world.net/sierra-entertainment-logo/
dudefeliciano · 2026-03-24
"PS. This post is meant to be humorous, but let's not pretend there isn't a serious point here about the depressing sameness in modern design. No actual anuses were consulted during this research, though several designers were clearly thinking about them."
> Was that even written by a human?
https://velvetshark.com/
latexr · 2026-03-24
> This post is meant to be humorous
Was anyone supposed to think a post about comparing logos to buttholes was meant to be serious? Either way, the joke doesn’t work if what you’re describing makes no sense (circle and gradient) and are stretching the definition to unrecognizability.
> > Was that even written by a human?
> https://velvetshark.com/
So, probably not:
> I build AI agent systems and help companies implement AI that works in practice
> OpenClaw maintainer
> I make YouTube videos about AI workflows, agent architecture, and practical automation
forgotpwd16 · 2022-11-10
Very good article. The hyperlinks within are worth checking. Wonder when the "blanding" term first appeared and when it started becoming apparent. Related, the logo part is also covered providing other possible reasons in https://velvetshark.com/articles/why-do-brands-change-their-logos-and-… (HN discussion: https://news.ycombinator.com/item?id=32040506).
teekert · 2026-08-20
Another example: [0]
Have to say this never would have occurred to me. There are also examples of US people being offended by scenes considered harmless in other cultures, ie the Totoro bathtub scene [1], search for "family bathing scene".
I guess if this hologram offended people, there must be some nice stories about Nirvana's Nevermind (1991).
[0] https://velvetshark.com/ai-company-logos-that-look-like-buttholes
[1] https://uk.movies.yahoo.com/my-neighbour-totoro-10-things-didnt-know-2…
ant6n · 2026-02-16
Seems the AIs are quite self aware.
"If you pay attention to AI company branding, you'll notice a pattern:
1 Circular shape (often with a gradient)
2 Central opening or focal point
3 Radiating elements from the center
4 Soft, organic curves
Sound familiar?"
https://velvetshark.com/ai-company-logos-that-look-like-buttholes
HotGarbage · 2025-12-28
Can't spell Manus without anus.
What is it with AI companies and buttholes? https://velvetshark.com/ai-company-logos-that-look-like-buttholes
DanAtC · 2025-07-05
If not penises... https://velvetshark.com/ai-company-logos-that-look-like-buttholes
4oo4 · 2025-06-22
I feel like they had to have read this and added that out of spite.
https://velvetshark.com/ai-company-logos-that-look-like-buttholes
blululu · 2023-10-09
The article is repacking content from here:
https://www.velvetshark.com/why-do-brands-change-their-logos-and-look-…
AdamH12113 · 2023-10-09
Needs a (2022), especially since this article is basically a copy/paste summary of previous work such as [1] and [2] (previously discussed here at [3] and especially [4]).
[1] https://twitter.com/david_perell/status/1545819896004624384
[2] https://www.velvetshark.com/why-do-brands-change-their-logos-and-look-…
[3] https://news.ycombinator.com/item?id=26048439
[4] https://news.ycombinator.com/item?id=32040506
ryanwhitney · 2023-02-20
Lots of negative comments so far, but this is much preferable to having every brand trend towards plain san-serif wordmarks[0] that will be easier to use. Much closer to something like the evolution the Coke brand[1], which occasionally refreshes and modernizes, but retains the same character it had 100+ years ago.
[0]: https://velvetshark.com/articles/why-do-brands-change-their-logos-and-…
[1]: https://dwglogo.com/wp-content/uploads/2016/03/coca-cola_logo_evolutio…
virtualritz · 2022-11-10
The curious but unsurprising[1] bit is that the typography, too, was replaced with a mundane and unrecognizable typeface.
[1] https://velvetshark.com/articles/why-do-brands-change-their-logos-and-…
Discussion: https://news.ycombinator.com/item?id=32040506
hn_throwaway_99 · 2022-11-10
Hard, hard disagree. This good article has been discussed before on HN: https://velvetshark.com/articles/why-do-brands-change-their-logos-and-…
It's not just a "perceived" loss of individuality. The new logos discussed in that linked article, especially the fashion ones, suck in my opinion because they're boring and they all look the same. They at least used to have some good degree of variability.
stncls · 2022-07-10
They mention the OP in passing at the very end of the thread (OP is dated November 18, 2020 [1]; tweet is from July 9, 2022). Indeed, down in that thread, they even include an image from OP with attribution cropped!
Btw, the first image in the thread is also a very widely shared image on Twitter with no attribution. Earliest I found in a quick reverse image search is from Dec 13 2018 [2], but I doubt it's the original.
[1] bottom of page: https://velvetshark.com/articles
[2] https://mobile.twitter.com/hakkocaturk/status/1073192244889509888
mschuster91 · 2026-06-06
Account recovery is by far the #1 kind of ticket any service will get. Either because people forget their credentials, lose their credentials, get hacked or get impersonated - and that's just the legitimate tickets, on top of that come illegitimate tickets from everyday script kiddies over ransom extortioners (i.e. the people that aim to steal "valuable" handles) to nation-state actors that, say, want to get access to DMs of people messaging oppositional accounts.
That in turn means three things... it costs a lot of money to have humans look at these tickets, the PR damage from both acting and not acting on such requests can be immense, and users/customers can be anything from the smartest and richest people on the world down to the kind of utter imbeciles whose brains get surpassed by bears [1] or who plainly are not able to write. To make it worse, often enough online services don't have any kind of tie back to some known government-issued ID (either directly or by a proxy such as a mobile phone SIM), there's corruption involved on all levels, and for particularly "juicy" targets the stakes, if they can be converted to a monetary amount at all, can reach into the millions of dollars.
Now, Instagram alone has 3 billion (!) users from across the world, so they are bound to not just having to spend a lot of money on user support (remember, we are talking about the entire world, they also need to deal with about 7.000 (!) actively spoken languages, and having attack targets…