Stephen Follows

stephenfollows.com · Personal blog · on HN since 2013

Stephen Follows analyzes film industry data, covering box office, budgets, originality and how movies make money.

What HN saysHN links it for data on Hollywood economics and originality, and for his post on TheNumbers.com and AI crawling. Commenters discuss its box office figures.
38HN people shared it
18linked it in comments
22stories submitted
746story points
3 months agolast shared
2013people per year2026

Most-shared posts

  1. 1
    How many films are released each year
    4 people · first shared 2018
  2. 2
    What just happened to TheNumbers.com should worry us all
    3 people · 3 points · first shared 2026 · discussion on HN
  3. 3
    Using data to determine if Die Hard is a Christmas movie
    2 people · 131 points · first shared 2018 · 66 comments on HN
  4. 4
  5. 5
    Full costs and income of a £1m independent feature film
    2 people · 4 points · first shared 2016 · discussion on HN
  6. 6
    Are movies becoming more derivative?
    2 people · 3 points · first shared 2024 · 3 comments on HN
  7. 7
    How movies make money hollywood blockbusters
    2 people · first shared 2022
  8. 8
    Are film critics losing sync with audiences?
    1 people · 223 points · first shared 2022 · 397 comments on HN
  9. 9
    Which colours dominate movie posters and why?
    1 people · 181 points · first shared 2025 · 35 comments on HN
  10. 10
    A data analysis of speeches at the Oscars
    1 people · 168 points · first shared 2025 · 20 comments on HN
  11. 11
    The full costs and income of a £1M indie film
    1 people · 7 points · first shared 2015 · 2 comments on HN
  12. 12
  13. 13
  14. 14
  15. 15
    How long does a film take to recoup?
    1 people · 2 points · first shared 2025 · discussion on HN

What HN people wrote when they linked it

jerhewet · 2026-07-27
> picking a fight with the one company that actually seems to be trying to play > it straight in this sector (Anthropic) https://stephenfollows.com/p/what-just-happened-to-thenumberscom-shoul… Search for "Anthropic crawls over 38,000 pages for every single visitor". If they can't get their bots to work correctly, what makes you think Anthropic is doing anything else correctly?
mastazi · 2025-09-15
I feel like me and the author of this piece have different opinions about where to put the line that separates orange from yellow. If you showed me many of the posters shown here in isolation, and asked me to describe the palette, I would have said "that's a yellow poster": https://stephenfollows.com/i/171004131/orange-the-mvp-of-the-colour-sp… - with some exceptions such as Lorax and Unbelievers that I would have said are orange. EDIT: I changed from "most of the posters" to "many of the posters" as there are some that feel to me decidedly orange.
magicalhippo · 2025-06-14
I worded that exceptionally poorly. What I meant was, when I pay some money for a ticket, not all of that goes back up the chain. The movie theater keeps some of it, yet box office numbers are before that as I understand it[1][2]. [1]: https://stephenfollows.com/i/150400340/what-share-of-box-office-income… [2]: https://newsletter.oscars.org/news/post/bond-and-broccoli-all-in-the-f…
js2 · 2024-04-25
Here's an older post (2015) by the same guy about Hollywood films: https://stephenfollows.com/how-original-are-hollywood-movies/ > 39% of top movies released 2005-14 were truly original, i.e. not an adaptation, sequel, spin-off, remake, or other such derivative work. I don't know, I watch most of my movies at home (I have a nice setup) and watch as many old movies as new. I never feel like I have any trouble finding an original film. The blockbusters may soak up all the ticket sales, but there's just no shortage of original films to me.
kranke155 · 2023-12-29
>The only thing that makes movies economical is theatrical releases. Ah no. Home releases have been for very long the single biggest profitable part of a movie's life cycle. That's why Netflix doesn't waste its time with theatrical unless it has to, ie when they employ Scorcese and he puts in his contract, I'm assuming. https://stephenfollows.com/wp-content/uploads/2016/07/how-movies-make-… https://stephenfollows.com/how-movies-make-money-hollywood-blockbuster…
__s · 2023-12-23
I was hoping someone would call me out on that https://stephenfollows.com/are-hollywood-movies-getting-longer https://filmandmovielists.wordpress.com/2014/09/11/are-movies-getting-… I track all the films I watch in a spreadsheet, half of them are in 1990-2010, which the last link shows films were becoming shorter for awhile
clouddrover · 2023-11-12
Here's an example from the UK in 2018: https://stephenfollows.com/how-are-movie-advertising-budgets-spent/ TV got most of it 5 years ago in the UK.
rpdillon · 2022-06-10
They do make some money! > Here are the combined financial figures for all 29 Hollywood blockbusters (budgeted over $100m)… > Total combined budgets: $4.37 billion > Total combined costs (including budgets, marketing and all other costs): $11.52 billion > Total combined income (from all revenue streams): $11.95 billion > Profit across all movies: $428.9 million > An average profit of $14.8 million per movie The whole thing is an interesting read! https://stephenfollows.com/how-movies-make-money-hollywood-blockbuster…
jaclaz · 2022-01-04
Surely but also photography, the title in the movie titles is often "director of photography" though an Oscar is named as "best cinematography": https://en.wikipedia.org/wiki/Cinematographer https://stephenfollows.com/cinematographer-vs-director-of-photography/
wahern · 2021-01-14
That list simply reflects the fact that older movies are forgotten and newer movies are more popular. The rate of studio releases has been flat for decades and is even declining.[1] Television shows have certainly grown in number, diversity, and quality. But perhaps that's just because we spend more time in front of screens and have more disposable income, not because the pace of art and culture has sped up. [1] See https://stephenfollows.com/how-many-films-are-released-each-year But before you argue that this is evidence of acceleration, if you read further down, and if you follow the money, it's more a reflection of a deluge of independent "releases" that nobody is actually watching. And it's not a long-tail phenomenon that's growing the viewership market; the vast majority of people only watch studio films.
abdullahkhalids · 2020-05-25
Let me do a back of envelope calculation. This source [1] claims that the average production cost of a Hollywood movie has risen to $40 million. This is based on 5713 movies produced between 1999-2020, which is about 285 movies/year. Let's double that for fun and figure out what happens if you hit 500 million subscribers worldwide. 600 movies *40m/movie /500m subscribers = $48 /subscriber every year. So presumably, only $4 dollars a month is more than enough to cover the cost of producing all Hollywood movies - ignore of course, all other sources of revenue such as cinema tickets and product placement etc. Is marketing and distribution online really 9x the cost of producing the movie itself? [1] https://stephenfollows.com/how-has-the-cost-of-making-a-movie-changed-…
jzl · 2019-08-07
Reference? I've never heard that before. Sounds highly unlikely. Would be fascinated to see evidence showing otherwise. What is true is that the studios take a higher percentage of ticket sales during opening week, possibly 55-65% or more in some cases. I believe it depends on the movie. The percentage starts to flatten out back below 50% in the following weeks. So it's true that the theater chains do want to optimize for concession sales, since so few films have legs these days. EDIT: I originally wrote that the studios sometimes take 90% during opening week. I found an article that purports this to be a very rare if not apocryphal number: https://stephenfollows.com/how-a-cinemas-box-office-income-is-distribu…
Merrill · 2019-07-11
"How many films are released each year?" https://stephenfollows.com/how-many-films-are-released-each-year/ The graph shows "Hollywood Wide Releases" at about 100/year for 1995 to 2016. The rate is almost constant. "All Other Releases" go from about 170/year in 1995 to 640/year in 2016. The increase is roughly linear, with a major dip during the great recession of 2008-9. Other graphs show that theater admissions are roughly constant over the period.
scarface74 · 2018-07-28
https://stephenfollows.com/how-many-films-are-released-each-year/ The best I could come up with - 93 wide release movies in 2016. AMC does restrict the subscription service so it doesn’t cover the Fathom Events movies.
OliverGuy · 2022-11-03
How much storage does Netflix actually need for its whole library? It's got about 17,000 titles globally [1]. If they have copies in SD, 720p, HD and 4k that would be 68,000 versions (plus some extra audio tracks for stuff dubbed in multiple languages, but I suspect this is fairly minimal in terms of storage though) Let's assume that the resolutions have the bitrates at 5, 10, 15 and 20 mbps. The average length of a Netflix original movie is ~90mins [2] So that would require about 575TB in storage if I have done my maths correctly. You would need about 20x30TB Kioxia CD6 SSDs for all that. Very expensive but definitely technically possible. I could totally see it being possible to fit those drives in a single node to push the 800gbps required, not increasing the over rack requirement at all. Not sure if the bandwidth from that many drives is enough, might have to cache some of the most watched stuff to ram) Not gonna see any in home boxes with all the titles pre loaded any time soon though. As a hard drive array that's still 30x20TB drives. [1] https://www.comparitech.com/blog/vpn-privacy/netflix-statistics-facts-… [2] https://stephenfollows.com/netflix-original-movies-shows/#:~:text=The%…
chipotle_coyote · 2022-09-30
Have you checked that assertion? Because it didn’t ring true to me based on what I remember (which was that PG-13 tends to be the sweet spot), and it doesn’t match the data I can find, e.g.: https://stephenfollows.com/which-mpaa-rating-earns-the-most-money/ PG-13 is far and away the leader in terms of both highest-grossing films and percentage of box office revenue; R-rated films are actually the second in terms of highest-grossing and, depending on the year, bounce around between second and third. G-rated films, by contrast, are at the bottom across the board. There is a difference between “family entertainment” and “adults-only” which matters in terms of the discussion around Tumblr’s content. If we’re using MPAA ratings as an analogy, Tumblr’s “no porn” position isn’t “everything must be G-rated,” it’s “nothing can be NC-17.” One can argue about whether the latter is a good stance to take, but it’s important to be arguing about the actual restriction.
LordDragonfang · 2022-04-12
Not GP, but looking at the relative difference graph[1] two hypotheses occur to me: 1) Most of the categories that are over-represented are ones that individuals watch out of obligation, rather than desire. A large portion of people watch documentaries (and biographies/historical films) because they feel they "should", because they feel like they should learn something. Same for drama - these often include Oscar-bait that many people watch exclusively because it's nominated, not because they're actually interested in the movie itself. Likewise, animation is (by volume) mostly synonymous with children's entertainment, so there are going to be a lot parents forced to watch what their kids are watching. All of these line up with OP's hypothesis of obligation over choice. 2) War and westerns being overrepresented, well... film critics historically have a reputation of being Men of a Certain Social Demographic, and this is likely reflected even in modern film critic culture. [1] https://stephenfollows.com/wp-content/uploads/2021/03/Difference-betwe…
topkai22 · 2020-09-05
I was going to say this seems factually untrue, because the number of films released each year has been going up for a long time, but there are some interesting parallels on how films are distributed. Looking at https://stephenfollows.com/how-many-films-are-released-each-year/, the number of films released has gone way up over time, but the number of films in wide-release has gone done. The internet has more content then ever, but the long tail of content there is consumed at a smaller rate relative to the big 3/5/100 web properties. The problem isn't that consumer freedom has been killed- after all, all those films and content exist and likely more accessible than ever, its that the large centralized firms have managed to largely satisfy the majority of consumer demand without it. If I have the time to see a movie (a rare occurrence sadly) and Disney has a Marvel or Star Wars movie out, I'll just go see that, even if there might be a limited showing of a comedy-western-crime genre film out that I'd enjoy even more. Note, I am concerned about media consolidation, but its more about distribution and IP ownership at this point than consumer choice.

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