Spencer Fry
spencerfry.com · Personal blog · on HN since 2009
Spencer Fry, a startup founder, writes about bootstrapping, marketing, product shipping, and what non-programmers contribute to startups.
What HN saysCommenters praise his post on what non-programmers can do at a startup and reference it when discussing early-stage roles and team building.
59HN people shared it
18linked it in comments
89stories submitted
2.0Kstory points
5 months agolast shared
2009people per year2026
Most-shared posts
- 1What's A Non-Programmer To Do? (How I keep myself busy.)13 people · 154 points · first shared 2009 · 33 comments on HN
- 2How to bootstrap your company to profitability4 people · 131 points · first shared 2010 · 34 comments on HN
- 3Platforms are for Suckers: Why you shouldn't build your business on one.3 people · 95 points · first shared 2010 · 64 comments on HN
- 4Disclosing Your Finances: Should you publicly publish your finances?3 people · 28 points · first shared 2010 · 16 comments on HN
- 5No PM, no problem: how we ship great products fast3 people · 5 points · first shared 2023 · 2 comments on HN
- 6Bootstrap Marketing: Ideas that don't suck2 people · 124 points · first shared 2011 · 19 comments on HN
- 7Down With Social2 people · 99 points · first shared 2010 · 34 comments on HN
- 8Startup vs. Company2 people · 98 points · first shared 2011 · 18 comments on HN
- 9From Business Guy to Programmer2 people · 85 points · first shared 2012 · 45 comments on HN
- 10Idea Shaping: One idea at a time. Preferably one you love.2 people · 58 points · first shared 2010 · 4 comments on HN
- 11When and Why to Learn to Program2 people · 44 points · first shared 2013 · 19 comments on HN
- 12What's A Non-Programmer To Do? (Advanced)2 people · 33 points · first shared 2010 · 3 comments on HN
- 13Three's Company (Why three co-founders is better than two.)2 people · 33 points · first shared 2009 · 16 comments on HN
- 14On Focus2 people · 26 points · first shared 2011 · discussion on HN
- 15The programming resources I used to learn to program.2 people · 8 points · first shared 2013 · discussion on HN
What HN people wrote when they linked it
spencerfry · 2013-09-03
This was a great read. Funny timing in that I just announced that I've been writing a book earlier today: http://spencerfry.com/i-m-writing-a-book
kn0thing · 2012-05-30
http://spencerfry.com/whats-a-non-programmer-to-do
http://generalassemb.ly/start/fundamentals-of-entrepreneurship/making-…
Oh, and ordering groceries and mocking up all kinds of zany product ideas.
apu · 2011-04-17
Here's spencerfry's fantastic list of what non-programmers bring to a startup:
http://news.ycombinator.com/item?id=779448 <- HN post
http://spencerfry.com/whats-a-non-programmer-to-do <- full article
If you're looking to add someone to your team, you want someone who will do as much from this list as possible.
ABrandt · 2010-12-08
Comparing this with his original post[1] is a fantastic illustration of how the business aspect of a growing startup isn't necessarily an issue of scale, but of the role itself. In the earlier stages, his job was to do whatever didn't involve firing up a terminal. Write some copy, take a phone call, etc etc whatever it took to keep the developer's happy and focused. Now managing something like payroll, contracts. and the rest is a whole new ballgame. Its great to learn from his ability to adapt.
Thank you, Spencer. You're an inspiration to aspiring tech Entrepreneurs out there too stupid to program ;)
--
[1] http://spencerfry.com/whats-a-non-programmer-to-do
brianmwang · 2010-06-21
Asking "why wait for articles" is like saying why use tutorials or guides for anything at all? Why not just learn it all by doing it yourself? Besides, I think there's a bit of a strawman here. I'm not saying I'd like to avoid consulting to pay the bills.
There is a lot of value in learning from other people's experiences. Spencer Fry has a fantastic article on the topic of bootstrapping in general(http://spencerfry.com/how-to-bootstrap) but I'd really love to see somebody get down to the nitty gritty financial details of dollars in vs. dollars out - the holy crap, how are we going to pay rent in 2 months? stuff - in the stages of a startup that hasn't yet reached ramen profitability.
pchristensen · 2010-02-09
RE non-technical founders: the first part of building a company is building a successful product/service, and technical founders can do that with sweat equity. Non-technical founders can still add value, but they need technical people to make the product. Spencer Fry of CarbonMade has written some great stuff about duties for non-technical founders: http://spencerfry.com/whats-a-non-programmer-to-do
dasil003 · 2009-11-13
Assuming you want to find a technical co-founder you will need to bring valuable skills to the table. If you have truly amazing ideas this could be maybe 50% of what you bring to the table, but more likely your ideas will be 5-10% of your contribution, because once you get going on an idea you are going to need to iterate and at that point you need everyone to be bringing ideas to the table.
The essence of a pointy-haired boss is someone who has a lot of ideas (which may be good or bad), but is so entrenched in middle management that they have no idea how to actually get things done. As an engineer I love when people have great ideas, but I hate when I'm the only one working 16 hour days because the non-technical folks think their job is to tell me what to do then wait til it's done.
What constitutes valuable contributions? Well, I think Spencer Fry said it better than anyone else around here ever has: http://spencerfry.com/whats-a-non-programmer-to-do
replicatorblog · 2011-05-30
Spencer Fry from CarbonMade.com has provided a good list in the past:
http://news.ycombinator.com/item?id=779378
http://spencerfry.com/whats-a-non-programmer-to-do
oregonspanish · 2011-03-23
You can arguably get by or contract out any of these three roles, but your startup will have a weak leg.
Related HN Post: http://spencerfry.com/startup-vs-company
mrphoebs · 2011-02-26
Hi, checkout http://spencerfry.com/on-focus
Besids that article, what to do in this situation obviously depends on your context of-course. Make sure you a 360 degree view of the situation, the pros and cons of either decisions. The regrets that either decision might bring. I always advice people to think about the regret minimization framework when making major life decisions.
Also the hypothesis is success could come by either route but the "by-product" has higher probability and a shorter road to product. Please try and validate this assumption as soon as possible, just so your not building castles in the air and taking a decision on unfounded hunches.
ecaradec · 2011-02-18
I think that was a comment on your blog ! I bookmarked the comment as it was the first time I heard about this too. It was here : http://spencerfry.com/whats-a-non-programmer-to-do
wmboy · 2011-02-17
Here are a couple of articles that have helped me;
http://www.paulgraham.com/top.html
http://spencerfry.com/idea-shaping
stephenou · 2010-11-18
Go out on the wild and get some inspirations:
Dan Cederholm: http://simplebits.com
Spencer Fry: http://spencerfry.com
Mike Rundle: http://flyosity.com
Sam Brown: http://sam.brown.tc
Matt Mullenweg: http://ma.tt
Tim Van Damme: http://maxvoltar.com
Meagan Fisher: http://owltastic.com
Adii Pienaar: http://adiirockstar.com
summero · 2010-09-14
Check out this article: http://spencerfry.com/whats-a-non-programmer-to-do
vibhavs · 2010-04-28
Related: What's A Non-Programmer To Do? by Spencer Fry
http://spencerfry.com/whats-a-non-programmer-to-do
wallflower · 2010-03-06
Another commenter mentioned that you might be non-technical (hate that term). But for reference, Spencer Fry has a comprehensive and awesome list of the value of business-oriented people at a startup. Yin and Yang.
http://news.ycombinator.com/item?id=779378
http://spencerfry.com/whats-a-non-programmer-to-do
jasonshen · 2010-12-25
Many successful startups have been founded by teams of 2 or 3 people and often one of them is a non-technical person. Heck Steve Jobs is no coder himself - http://arstechnica.com/apple/news/2006/10/5672.ars. Even when you just get started, there are plenty of things for a non-programmer to do - as Spencer Fry has elegantly laid out - http://spencerfry.com/whats-a-non-programmer-to-do
I think the value is in finding someone with complementary skill sets, so that you two can "fight back to back" as I like to say. If you're introverted, you want someone who can sell to customers, investors and talk to the press. If you're disorganized, you want someone who can keep all the numbers together and keep projects moving forward. If you've got no design sense, it would help to find someone who can push pixels and has a sense of artistry.
In general, I'd focus on finding a legit person, rather than finding someone who has a "good idea".
barry-cotter · 2010-04-09
1. Don't do an MBA to do entrepreneurship. You would be far better off finagling your way into a job in an early stage startup, seeing what's going on and getting experience in a company without lots of structure and procedure. See spencerfry's take on what even someone who's not overwhelmingly technical can do in a startup[0]
2. If you do an MBA, do an accelerated one [1],[2]. If you're considering changing because you've plateaued in your professional growth you may just need a change of area and that's where MBAs are good, but if you have a Masters already you've spent enough damned time in college without doing more than is absolutely necessary.
3. UChicago has a CS Masters that I believe is more welcoming to students who don't fit the traditional profile for people wanting to do CS. I imagine it's pretty brutal though.
[1]http://spencerfry.com/whats-a-non-programmer-to-do
[2]http://online.wsj.com/article/SB10001424052970204251404574344594232539…
[3]http://s.wsj.net/public/resources/documents/st_mbamainchart_20090910.h…