Rocketwatcher
rocketwatcher.com · Personal blog · on HN since 2010
Rocketwatcher is a startup marketing blog by April Dunford, covering product launches, positioning, websites, and marketing frameworks for young companies.
What HN saysHN links it for startup marketing advice. The one comment praises the author as intelligent, technically knowledgeable, and successful at taking startups to IPO or acquisition.
18HN people shared it
1linked it in comments
35stories submitted
115story points
9 years agolast shared
2010people per year2026
Most-shared posts
- 1Startup Launch Marketing2 people · 3 points · first shared 2011 · discussion on HN
- 2Startup Marketing 1012 people · 1 points · first shared 2010 · discussion on HN
- 3Why Your Startup Shouldn't Hire a Marketer from Microsoft1 people · 33 points · first shared 2010 · 28 comments on HN
- 4Your Startup Needs a Website (even if your product isn't ready yet)1 people · 19 points · first shared 2010 · 5 comments on HN
- 5Startup Launch Lessons from Color1 people · 5 points · first shared 2011 · discussion on HN
- 6"My Friends" is Not a Market Segment1 people · 4 points · first shared 2011 · discussion on HN
- 7Start up marketing - great set of slides - great ideas1 people · 3 points · first shared 2013 · discussion on HN
- 8A Startup Customer Worksheet1 people · 3 points · first shared 2012 · discussion on HN
- 9A Startup Marketing Framework1 people · 3 points · first shared 2015 · discussion on HN
- 10Your Startup Tagline is Anti-Social1 people · 3 points · first shared 2011 · discussion on HN
- 11How to Build a Better Startup Pre-Launch Landing Page1 people · 2 points · first shared 2010 · discussion on HN
- 12Press/Media Pages 1011 people · 2 points · first shared 2010 · discussion on HN
- 13Startup Marketing: A Systems Approach1 people · 2 points · first shared 2012 · discussion on HN
- 14Company politics in startups vs big companies1 people · 2 points · first shared 2011 · discussion on HN
- 15Startups: Why Customers Won't Switch to Your Product1 people · 2 points · first shared 2010 · discussion on HN
What HN people wrote when they linked it
3pt14159 · 2010-12-18
I know her personally. This is what she currently does:
April comes into a startup that has a proven business model and brings it from 30ish people to IPO or acquisition. She is extraordinarily intelligent, technically knowledgeable, approachable, and successful. She is one of the key people in the Toronto tech scene, and even if she cut her teeth on big tech, she really is a growth phase startup person at heart.
With respect to this post, I actually don't care much for it, but some of her other ones are gold. Specifically I've liked:
http://www.rocketwatcher.com/blog/2010/10/marketing-metrics-101-for-b2…
http://www.rocketwatcher.com/blog/2010/05/a-new-marketing-framework.ht…
http://www.rocketwatcher.com/blog/2010/11/startup-marketing-101-2.html
http://www.rocketwatcher.com/blog/2010/09/competitive-intelligence-sta…