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Publishing 2.0
publishing2.com · Personal blog · on HN since 2007
Publishing 2.0 is Scott Karp's blog on online media, covering Google advertising, newspapers' web failures, Facebook and Apple's business moves.
What HN saysHN links it for its history of Google AdWords and its newspaper online-versus-print ad revenue figures.
20HN people shared it
4linked it in comments
43stories submitted
143story points
12 years agolast shared
2007people per year2026
Most-shared posts
- 1Google AdWords: A Brief History Of Online Advertising Innovation3 people · 1 points · first shared 2008 · discussion on HN
- 2The declining value of redundant news content on the web2 people · 9 points · first shared 2008 · 2 comments on HN
- 3How Apple Will Use The iPhone To Take Over The Wireless Industry (by making the network provider irrelevant)1 people · 22 points · first shared 2007 · 11 comments on HN
- 4Battle Of The Commodity Web Applications: It’s All About People1 people · 14 points · first shared 2008 · 6 comments on HN
- 5Why Isn’t Facebook Making More Money?1 people · 10 points · first shared 2008 · 11 comments on HN
- 6How Google Stole Control Over Content Distribution By Stealing Links1 people · 7 points · first shared 2009 · discussion on HN
- 7What Newspapers Still Don’t Understand About The Web1 people · 6 points · first shared 2008 · discussion on HN
- 8Facebook's Core College Student Users Laugh At Attempts To Use It For Business1 people · 6 points · first shared 2007 · 2 comments on HN
- 9Should Newspapers Become Local Blog Networks?1 people · 5 points · first shared 2007 · 4 comments on HN
- 10Influentials On The Web Are People With The Power To Link - Publishing 2.01 people · 5 points · first shared 2008 · discussion on HN
- 11Why Traditional Advertising Formats Fail On The Web1 people · 4 points · first shared 2008 · discussion on HN
- 12Business 2.0 vs. Valleywag1 people · 4 points · first shared 2007 · 1 comments on HN
- 13Wrong On Hyperlocal: Google And Web 1.0 Killed Backfence1 people · 3 points · first shared 2007 · discussion on HN
- 14Facebook Is Not For Business1 people · 3 points · first shared 2007 · discussion on HN
- 15Ebay Free Classified Ad Site Kijiji Is Another Huge Blow To Newspapers1 people · 3 points · first shared 2007 · discussion on HN
What HN people wrote when they linked it
7Figures2Commas · 2014-10-09
A decent short overview of how Google's advertising business evolved can be found at http://publishing2.com/2008/05/27/google-adwords-a-brief-history-of-on… While there were some unexpected twists and turns, the timeline suggests that when this article was written, Google was already thinking about the ways it could adopt an ad model.
As a side note, I'm not sure if this was posted as an ironic response to the growing bubble talk of the current boom but unlike in the late 90s, the challenge for most startups today is not finding a business model but rather achieving enough scale to apply one of the many proven business models successfully and sustainably.
confluence · 2012-10-16
Ads were the work of engineers who thought that they'd work better than corporate search that Google first started to monetize. So were Adsense, the ad auction mechanics and the Dutch auction for the IPO.
http://adwords.blogspot.com.au/2005/08/adwords-history-lesson.html?m=1
http://publishing2.com/2008/05/27/google-adwords-a-brief-history-of-on…
That's most of the revenue.
mynameishere · 2009-10-14
That was one painful mixed metaphor.
....
Response to dschobel above. Nytimes stats:
http://publishing2.com/2007/07/17/newspaper-online-vs-print-ad-revenue…
* Online unique users (12 month average): 13,372,000
* Print circulation – weekday: 1,120,420
* Print circulation – Sunday: 1,627,062
* Total advertising revenue: $483,594,000
* Online advertising revenue: $51,000,000
wmf · 2008-05-08
Most of the articles on mainstream tech news sites like CNet and the Register are already rephrased press releases or summaries of articles written by actual journalists. Why should we expect bloggers to behave any better?
For example, check out this article that doesn't even bother to hide the fact that it was completely copied from EE Times: http://www.fool.com/investing/general/2008/04/28/will-the-feds-stand-i…
Why not just link to the original? Oh yeah, pageviews.
cf. http://publishing2.com/2008/05/04/the-declining-value-of-redundant-new…