Better Marketing
medium.com/better-marketing · Group blog · on HN since 2019
Better Marketing is a Medium publication with articles on branding, marketing stories, and social platforms, written by many contributors.
What HN saysCommenters give it little direct opinion; one shares a non-paywalled link so the author benefits, and others discuss the marketing topics of the posts.
50HN people shared it
3linked it in comments
115stories submitted
941story points
1 year agolast shared
2019people per year2026
Most-shared posts
- 1The Worst Rebrand in the History of Orange Juice – $35m to lose $20m in sales3 people · 7 points · first shared 2020 · discussion on HN
- 2Pepsi’s $32B Typo Caused Deadly Riots2 people · 531 points · first shared 2020 · 187 comments on HN
- 3Steve Jobs’ Blueprint for Revolutionary Marketing2 people · 14 points · first shared 2019 · discussion on HN
- 4How Slack Disrupted the Way We Work2 people · 13 points · first shared 2019 · discussion on HN
- 5Chinese man eats 300 free airport meals by rescheduling his flight over and over2 people · 9 points · first shared 2020 · 1 comments on HN
- 6Don’t Be on Social Platforms Your Customers Don’t Use2 people · 6 points · first shared 2019 · discussion on HN
- 7Facebook Is Dead (It Just Doesn’t Know It Yet)2 people · 5 points · first shared 2020 · 2 comments on HN
- 8Marketing Is Not a Battle of Products, It’s a Battle of Perceptions2 people · 4 points · first shared 2019 · discussion on HN
- 9Pepsi Once Owned the World’s 6th Largest Military Fleet1 people · 48 points · first shared 2020 · 13 comments on HN
- 10How Airbnb’s Sales Process Changed With Rapid Growth1 people · 40 points · first shared 2019 · 19 comments on HN
- 11Guy Kawasaki's “10-20-30” Rule for Public Speaking1 people · 23 points · first shared 2020 · discussion on HN
- 12Questions to Take Your Work from Good Enough to “Excellent Enough1 people · 15 points · first shared 2019 · discussion on HN
- 13Being Empathetic Is Not Always Helpful – Why the Greatest Strength Is Weakness1 people · 15 points · first shared 2019 · 1 comments on HN
- 14Lowering reading levels in writing strangely increases views1 people · 14 points · first shared 2020 · 3 comments on HN
- 15The Marketer’s Guide to Customer Lifetime Value1 people · 14 points · first shared 2019 · discussion on HN
What HN people wrote when they linked it
lm28469 · 2025-08-29
Food is a good example actually, for example nestle spent decades making coffee "cool" in japan even though it was never a cultural hit there, and Japanese people do "genuinely" love their sweet caffeinated drinks, because both are a drug so why wouldn't they love it! I'm still not going to defend nestle
https://medium.com/better-marketing/nestle-japan-coffee-464009cb64cc
How many people finally buy their 911 thinking they'll have "made it" just to realise it's yet another trinket trophy of the never ending rat race? If my comment made even a single person question their opinions I'll be content, as for the others I don't really care, it's not my time nor money, do what you please
bberenberg · 2020-06-11
You're right, I didn't see these when I checked their site.
At the same time, I stand by my argument that there is often a great reason why you want to standardize. For example, do you want a cyclical dependency in your production stream. If there is a defect in your people movers, and you need those people movers to operate, you now have to split the newly produced people mover parts for fixing your production equipment vs getting them out to customers.
The point I am making isn't that IT is some bastion of brilliance and operational excellence. They're mediocre at it. And this is a good thing, not a bad thing.
As orgs scale, you want to be less nimble because any given success or failure is amplified. If a 10 person company screws up and goes out of business it sucks but it's not a big deal. 800 people? That's enough to get a presidential candidate to visit your campus to speak about the important of retaining jobs.
People underestimate the impact of the work we do in tech. Another thread on HN today pointed me to https://medium.com/better-marketing/pepsis-40-billion-typo-caused-dead… which I think is a great example. A simple software bug led to 18 million in loses, huge brand damage, and deaths of people involved in the protests.
dunkindee · 2020-10-08
Here's the nonpaywalled friendly link so the author benefits when you read it: https://medium.com/better-marketing/an-introduction-to-reddits-slave-l…