M
Max Read
maxread.substack.com · Personal blog · on HN since 2021
Max Read is a journalist who writes a newsletter on internet culture, social media, web3, and online oddities.
What HN saysHN commenters recommend it as a pop culture newsletter and call his history of fake texts in Apple's marketing a classic.
74HN people shared it
21linked it in comments
66stories submitted
2.2Kstory points
2 months agolast shared
2021people per year2026
Most-shared posts
- 1Mapping the Celebrity NFT Complex10 people · 49 points · first shared 2022 · 2 comments on HN
- 2The man who bought Pine Bluff, Arkansas (2022)7 people · 436 points · first shared 2022 · 177 comments on HN
- 3The Zizians and the rationalist death cult7 people · 185 points · first shared 2025 · 205 comments on HN
- 4A literary history of fake texts in Apple's marketing materials6 people · 13 points · first shared 2023 · discussion on HN
- 5What's the deal with all those weird wrong-number texts?4 people · 601 points · first shared 2022 · 316 comments on HN
- 6Is Web3 Bullshit?2 people · 210 points · first shared 2021 · 360 comments on HN
- 7The most influential man on the internet2 people · 49 points · first shared 2021 · 36 comments on HN
- 8Threads is the gas-leak social network2 people · 22 points · first shared 2024 · 3 comments on HN
- 9Google made an A.I. so woke it drove men mad2 people · 15 points · first shared 2024 · 3 comments on HN
- 10Predictions Markets and the Suckerfication Crisis2 people · 10 points · first shared 2025 · 1 comments on HN
- 11Can OpenAI build a social network?2 people · 6 points · first shared 2025 · discussion on HN
- 12Elon Musk won't fix Twitter (but he won't kill it, either)2 people · 5 points · first shared 2022 · discussion on HN
- 13'90s Dad Thrillers: A List2 people · 4 points · first shared 2021 · 1 comments on HN
- 14Matt Yglesias and the Secret of Blogging2 people · 3 points · first shared 2023 · discussion on HN
- 15People prefer A.I. art because people prefer bad art (2024)2 people · 3 points · first shared 2025 · 2 comments on HN
What HN people wrote when they linked it
__jonas · 2026-06-09
A classic: https://maxread.substack.com/p/a-literary-history-of-fake-texts?r=71yg…
krapp · 2024-04-19
I don't think anyone who hangs out on Hacker News has any chance of succeeding as a post-apocalyptic warlord. Best case scenario they end up like the guy who tried to take over Pine Bluff Arkansas[0,1].
[0]https://news.ycombinator.com/item?id=39802157
[1]https://maxread.substack.com/p/the-man-who-bought-pine-bluff-arkansas
KTallguy · 2022-04-11
I’m enjoying Read Max, a newsletter about Pop Culture. https://maxread.substack.com/
There was a Dune article that got some traction here a few months ago.
tech_ken · 2026-04-21
> Sam says he presented Gemini with a few possible options to help his model stand out, and the chatbot selected one in particular: the “MAGA/conservative niche,” referring to it as a “cheat code.” Plus, it said, “the conservative audience (especially older men in the US) often has higher disposable income and is more loyal.
Reminds me of: https://maxread.substack.com/p/predictions-markets-and-the-suckerficat…
TuringTux · 2025-09-16
Thanks, that (i.e., the linked blog post https://maxread.substack.com/p/a-literary-history-of-fake-texts) is exactly it.
twic · 2025-08-12
From another piece about the Zizians [1]:
> The ability to dismiss an argument with a “that sounds nuts,” without needing recourse to a point-by-point rebuttal, is anathema to the rationalist project. But it’s a pretty important skill to have if you want to avoid joining cults.
[1] https://maxread.substack.com/p/the-zizians-and-the-rationalist-death
kelseyfrog · 2025-04-15
https://www.lesswrong.com/posts/pQGFeKvjydztpgnsY/occupational-infohaz…
https://www.lesswrong.com/posts/MnFqyPLqbiKL8nSR7/my-experience-at-and…
https://medium.com/@zoecurzi/my-experience-with-leverage-research-17e9…
https://maxread.substack.com/p/the-zizians-and-the-rationalist-death
The last link and especially the second half expands from examining the latest example into the broader landscape of Rationalist cultism.
spondylosaurus · 2025-03-27
A cynical but imo largely correct take on this phenomenon: "People prefer A.I. art because people prefer bad art" https://maxread.substack.com/p/people-prefer-ai-art-because-people
(TL;DR - AI art is by design an attempt to reach the lowest common denominator, which makes it easy to digest, and a lot of people like stuff that's easy to digest.)
ctkhn · 2025-03-24
Some related material that digs into the Zizian branch of these people https://maxread.substack.com/p/the-zizians-and-the-rationalist-death
guerrilla · 2025-02-19
This isn't true.
https://maxread.substack.com/p/the-zizians-and-the-rationalist-death
Dig1t · 2024-12-10
Previous context: https://maxread.substack.com/p/the-man-who-bought-pine-bluff-arkansas
radicality · 2024-08-24
Maybe I’m just jaded/untrusting, but the message reminded me of the initial opening text from various wrongnumber/pig-butchering scams.
https://maxread.substack.com/p/whats-the-deal-with-all-those-weird
Discussion of above - https://news.ycombinator.com/item?id=31949731
sickcodebruh · 2023-07-16
Here’s a really fun review of the Jelly 2 that someone showed me a few months ago. https://maxread.substack.com/p/the-worlds-stupidest-smallest-smartphon…
kritiko · 2022-08-23
And move where? Most of the cities that are growing have a housing crisis. Most of the cities that are shrinking can have major safety issues - see @pontifier's misadventure in Pine Bluff, AR[1] for a particularly extreme anecdote.
1. https://maxread.substack.com/p/the-man-who-bought-pine-bluff-arkansas
gmays · 2022-08-18
Thorrez · 2022-07-12
According to a recent post on HN, some of the scammers might actually be held captive and forced to scam people:
>Captives are subjected to violence and torture, which is sometimes filmed and sent to relatives to spur them to send ransoms. Some have been killed and their deaths reported as suicide, according to workers who have escaped.
https://maxread.substack.com/p/whats-the-deal-with-all-those-weird
https://news.ycombinator.com/item?id=31949731
betaby · 2022-07-09
That how it works https://maxread.substack.com/p/whats-the-deal-with-all-those-weird
rwmj · 2022-02-10
Can't speak about VCs, but for celebrities and promoters there seem to be questionable cross-promotions: https://maxread.substack.com/p/mapping-the-celebrity-nft-complex
pjc50 · 2022-02-07
It's also a market which can sell security-like things while believing it's exempt from SEC enforcement, so you can just have celebrities flog it on TV: https://maxread.substack.com/p/mapping-the-celebrity-nft-complex
nl · 2025-02-18
I suggest you read the section starting "The Zizians, believe it or not, are not the only cult-like groupuscule to have emerged from the heady stew of the Rationalist community" from [1]
Some quotes:
> (Alignment Group) would attempt to articulate a ‘demon’ which had infiltrated our psyches from one of the rival groups, its nature and effects, and get it out of our systems using debugging tools
> there were also psychotic breaks involving demonic subprocess narratives,” and where people in positions of power would “debug” underlings. “I experienced myself and others being distanced from old family and friends, who didn't understand how high-impact the work we were doing was,”
> Scott Alexander, maybe the most prominent Rationalist besides Yudkowsky, suggested that the problem was not really M.I.R.I. or C.F.A.R. so much as that Taylor was in a cult-like group centered around a former M.I.R.I. head
> I don’t know that I have the patience or energy to really get to the bottom of it all except to say: It all kinda sounds pretty culty to me! And I haven’t even gotten into the Burning Man camp Black Lotus or the Monastic Academy for the Preservation of Life on Earth
etc
[1] https://maxread.substack.com/p/the-zizians-and-the-rationalist-death
araes · 2023-09-17
The article's funny, and kind of surreal read considering a dimension fading away while all the characters become cartoons and the landscape becomes vague. Have similar thoughts occasionally.
However, also creepy. Not sure if its the way humans have always written, that ChatAI got too good too fast, or that they all secretly had them all for years (Multiple massive AI releases in a year???, "had em all in a box in the back")
The 2nd image (with pair of images) on the Sharing Photos subsection [1] literally looks like StableDiffusion++. Somebody wrote two prompts, that had something like "Male with frizzy hair next to girl in pink shirt with glasses with brick building behind" and then it didn't care whether it was the same male in both, or what skin color.
Most text also seems weirdly similar to: Generative Agents: Interactive Simulacra [2]
[1] https://maxread.substack.com/i/137044198/sharing-photographs-as-dimens…
[2] https://arxiv.org/pdf/2304.03442.pdf