Marketoonist
marketoonist.com · Personal blog · on HN since 2015
Tom Fishburne draws business cartoons about marketing, advertising, and corporate buzzwords.
What HN saysHN mostly links it for the 'AI Written, AI Read' cartoon, which commenters call a favorite and a classic and share whenever AI-generated text comes up.
54HN people shared it
34linked it in comments
22stories submitted
36story points
3 months agolast shared
2015people per year2026
Most-shared posts
- 1AI Written, AI Read24 people · 3 points · first shared 2023 · discussion on HN
- 2230327.n.aiwritten.jpg8 people · first shared 2024
- 3The future of retargeting1 people · 4 points · first shared 2016 · discussion on HN
- 4The value proposition and lessons from higher education1 people · 3 points · first shared 2020 · discussion on HN
- 5How Same-Day Delivery Works1 people · 2 points · first shared 2022 · discussion on HN
- 6Marketing attribution – Marketoonist1 people · 2 points · first shared 2017 · discussion on HN
- 7What Is Digital Transformation?1 people · 2 points · first shared 2020 · discussion on HN
- 8Human in the Loop1 people · 2 points · first shared 2026 · discussion on HN
- 9Newsletter List Growth Cartoon – Marketoonist – Tom Fishburne1 people · 2 points · first shared 2017 · discussion on HN
- 10A new book by the marketoonist. Nicely done1 people · 2 points · first shared 2017 · discussion on HN
- 11KPI Overload1 people · 2 points · first shared 2019 · discussion on HN
- 12Product Choice Overload1 people · 1 points · first shared 2020 · discussion on HN
- 13Growth Hackers1 people · 1 points · first shared 2020 · discussion on HN
- 14Chasing the Algorithm1 people · 1 points · first shared 2025 · discussion on HN
- 15Digital Transformation1 people · 1 points · first shared 2018 · discussion on HN
What HN people wrote when they linked it
throwaway0236 · 2025-09-22
Great cartoon with comment about this problem:
https://marketoonist.com/2023/03/ai-written-ai-read.html
otterley · 2025-08-06
This one is my favorite: https://marketoonist.com/2023/03/ai-written-ai-read.html
orphea · 2025-04-07
This can be considered classic now: https://marketoonist.com/wp-content/uploads/2023/03/230327.n.aiwritten…
not_a_bot_4sho · 2025-02-28
I'm reminded of this great comic
https://marketoonist.com/2023/03/ai-written-ai-read.html
Xirdus · 2026-07-31
In webcomic form: https://marketoonist.com/2023/03/ai-written-ai-read.html
aanet · 2026-06-12
Obligatory Marketoonist: https://marketoonist.com/2023/03/ai-written-ai-read.html
milkshakes · 2026-05-10
you could always do this: https://marketoonist.com/wp-content/uploads/2023/03/230327.n.aiwritten…
edaemon · 2026-04-18
Yeah, this comic summarizes the issue pretty well: https://marketoonist.com/2023/03/ai-written-ai-read.html
slyall · 2026-02-14
Exactly like this cartoon:
https://marketoonist.com/2023/03/ai-written-ai-read.html
abixb · 2025-10-27
I'm sure lots of "readers" of such articles fed it to another AI model to summarize it, thereby completely bypassing the usual human experience of writing and then careful (and critical) reading and parsing of the article text. I weep for the future.
Also, reminds me of this cartoon from March 2023. [0]
[0] https://marketoonist.com/2023/03/ai-written-ai-read.html
insane_dreamer · 2025-09-24
ortusdux · 2025-09-15
Just have an AI summarize it for you /s
https://marketoonist.com/2023/03/ai-written-ai-read.html
southwindcg · 2025-08-26
Agree, completely.
https://marketoonist.com/wp-content/uploads/2023/03/230327.n.aiwritten…
patrickmay · 2025-05-21
> I’d argue that a well-written email is one that doesn’t require a summary.
I strongly agree. This echoes the cartoon about using LLMs to write and then summarize emails (https://marketoonist.com/2023/03/ai-written-ai-read.html).
If someone doesn't care enough about my time to compose a well-written email, with a tl;dr at the top if necessary, then I see no reason to care about what they've generated.
PyWoody · 2025-04-23
alessandroberna · 2025-04-20
Was it this one? https://marketoonist.com/2023/03/ai-written-ai-read.html
I know that it talks about only 1 and not 3 points, but it seems close enoguh
est31 · 2025-03-26
Also this meme: https://marketoonist.com/2023/03/ai-written-ai-read.html
AI diplomats talking to each other, while humans stick to communicating via bullet points.
schiffern · 2025-03-26
A perfect summary: https://marketoonist.com/wp-content/uploads/2023/03/230327.n.aiwritten…
It's lossy expansion. The worst of both worlds!
moralestapia · 2025-03-26
This was a very common meme two years ago when ChatGPT was released.
It's fine to see Thomas catching up with the times, but two pages of writing seems a bit overkill, imo.
Edit: Found it, https://marketoonist.com/2023/03/ai-written-ai-read.html ... and yeah two years ago to the date, always right :).
bobek · 2025-03-26
It is like https://marketoonist.com/2023/03/ai-written-ai-read.html being written down at length.
I do agree with the fact, that this is an annoying phenomenon. It took me a while to understand that there are people who are not just using LLM to write these style of emails, but those people are the source of the training data for LLMs.
The solution is "simple", to move aways from such people and stick to genuine communicators.
normalaccess · 2025-02-24
Not a defense of Musk but no AI can or ever will be bias free. The techno oligarchs will always tune their deamon children into their own image.
Issues with AI and their function as conformity machines: https://marketoonist.com/2024/11/ai-generated-homogeneity.html
Pithy mildly related video: https://www.youtube.com/shorts/4rcBovo69fc
codetrotter · 2025-01-26
What we end up with is this:
https://marketoonist.com/2023/03/ai-written-ai-read.html
Modified3019 · 2025-01-16
ASalazarMX · 2025-01-15
Not the person you asked, but I too enjoy good web comics.
https://marketoonist.com/2023/03/ai-written-ai-read.html
oneeyedpigeon · 2024-12-31
[Obligatory cartoon](https://marketoonist.com/wp-content/uploads/2023/03/230327.n.aiwritten…
remram · 2024-12-29
Article link: https://marketoonist.com/2023/03/ai-written-ai-read.html
munchler · 2023-10-06
> No human wrote it, no humans will read it.
The is probably going to be true for other types of documents as well, such as business emails. See this article: https://marketoonist.com/2023/03/ai-written-ai-read.html