Marissa Mayr

I find it hard to parse "not expected to join Verizon" against Mayer's explicit statement that "For me personally, I’m planning to stay. I love Yahoo, and I believe in all of you. It’s important to me to see Yahoo into its next chapter": http://marissamayr.tumblr.com/post/147941613134/verizon-to-acquire-yah…

Its even odder: she did get her full name (http://marissamayer.tumblr.com/). However, it includes a comment that points to http://marissamayr.tumblr.com/ (it says Please see marissamayr.tumblr.com for my blog.). No autoredirect, no link nothing. Quite odd.

Well, at least she seems to "get" Tumblr. http://marissamayr.tumblr.com/post/50907453679/the-great-workplace-dil…

Ha, I just wrote something very similiar about this: http://www.techdisruptive.com/2013/09/04/logo-doesnt-matter/ No, it’s not getting attention. It’s gaining trust. Ironically, for that you need a reflective, clear, and consistent brand identity. A different logo powered by bullshit doesn’t convey identity and trustworthiness. It conveys desperation. While the overall sentiment of the article is sound, I slightly disagree with this. First, this whole story of "creating the logo in a weekend" with an "intern who did some motion graphics to convey it's uniformity" is pure and simple, a publicity stunt, and a good one at that.[1] Personally I don't think there is an intern named Max who did that (most likely an agency), but this subtly conveys the perception of something that Yahoo is missing - innovation by small teams. The reality is that Yahoo does have a brand problem (just as MS does in the consumer-mobile space), so they have two tactics they need to implement in order to properly manage the brand: 1. Change the perception of the brand (changing the logo to match the new found brand perception is a good way to do that) 2. Create buzz around the fact that the perception has now changed. Marissa's plan for the logo did just that. I think it's a good strategy and something Stringer Bell would have been taught in his business class.[2] [1]-http://marissamayr.tumblr.com/post/60336044815/geeking-out-on-the-logo [2]-http://www.youtube.com/watch?v=KbbZc2pab9k

Totally agree with most of what you are saying, except that there are trades; you can certainly be an engineer and a designer at the same time if you have given each occupation enough work and attention; but mastering anything takes time and just because you got yourself a chisel doesn't make you Phidias. (Case in point: the new Yahoo! logo, that was drawn according to the principle that if you can start Illustrator, you're Jony Ive http://marissamayr.tumblr.com/post/60336044815/geeking-out-on-the-logo…

(p.s. in case somehow it's not clear, this is in reference to this: http://marissamayr.tumblr.com/post/60336044815/geeking-out-on-the-logo…

A list of Marissa Mayer's/Yahoo's accomplisments with her at the helm.... https://marissamayr.tumblr.com/post/161775943139/nostalgia-gratitude-o… Even though all of these gains, plus more as core yahoo lost value was from Alibaba this does look impressive at a first glance..... > We oversaw the creation $43B in market capitalization and shareholder value. Our market cap has gone from $18B to $51B (increasing our valuation by $33B), while we returned nearly $10B in cash to shareholders. Sadly the list of employee gains seems very spartan compared to the shareholder gains. For those of you wondering what the Yahoo/Altaba shell contains now... - approximately 15 percent equity stake in China’s Alibaba Group Holding Ltd., - about 36 percent in Yahoo Japan Corp., - cash and marketable debt securities, - certain minority investments and Excalibur IP, which owns some patent assets.