KashFlow Blog

http://www.kashflow.com/ is another great one, especially if you happen to be in the UK. I'd also second the vote for Xero. Haven't actually used it yet, but always looked impressive from the sidelines at least.

I'm commenting on the marketing aspect as a marketing analyst: I would: 1) Change the navigation of the site making About 2nd. In About, I honestly find it daunting that there is seemingly only one person behind it. The number of people behind a product doesn't matter so much, but it does matter how this is displayed. So for instance there is no info about Gary on who he is or to his twitter or linkedin. This kind of information is like a validation mechanism like testimonials and doesn't hurt to add. If anything, it makes the team member seem more real and accountable even if most of the users will never contact them through it. The founder - Dominic St-Pierre is mentioned but there is no info about him at all. 2) Change your about page by: a) Adding all team member profiles to the page b) Providing more info about each team member c) Adding twitter & linkedin links to the team member profile Example: https://hootsuite.com/about/leadership Even larger companies like twitter and twilio do something like this - http://www.twilio.com/company/management https://about.twitter.com/company/leadership d) Put the team members at the bottom and the text from the founder at the top. If possible, add a story about why this company was made to solve what pain points for which audience. 3) Add a call to action button to 'Try Osmosis' in the navigation bar next to Login. Your call to action on the homepage is very prominent which is great, but on other pages you need to scroll…

Worth a read: http://www.kashflow.com/blog/the-effect-of-shorter-trial-periods-for-s…

I'm in the UK and use Kashflow (http://www.kashflow.com/ or http://bit.ly/kashflow if you're feeling affiliate-link-friendly) -- it's been rock-solid and has plenty of hassle-reducing features beyond the usual invoicing and book-keeping stuff, including inbound online client payments and good VAT support with automated return submissions. My accountant also has access and it makes that side of my business very very easy to manage. They've recently dropped their prices (now £5/mth and up), but it should say something about KashFlow that I've been happy to pay the old price ( > £100/year) for it for the last three years.

Looks like a template as http://KashFlow.com seems eerily similar. Better that than a custom design though, I imagine it saved a fair bit of money.

It has been pointed out, in these comments, that the design is quite similar to that of http://www.kashflow.com (though the markup is quite different)

KashFlow : http://www.kashflow.com Has a kick-arse SOAP API if that's your thing: http://accountingapi.com

We chose Xero for our UK startup as: 1) It syncs with HSBC bank (we chose HSBC as it syncs with Xero) 2) It syncs with PayPal (we chose PayPal as it syncs with Xero) 3) Our accountants ( http://ihorizon.co.uk/ ) use it heavily 4) It has an API My goal in choosing an accounting tool is to have visibility and centralisation to ensure that the key people in the company have information instantly about cash flow, assets, the books, etc. And it does all of this really well. The areas in which Xero is a PITA for anyone considering using it: A) Expenses. B) API limits. C) Payroll On expenses, the cycle is a long one and unfortunately expenses in Xero are such a mess that our accountants urge us to use an Excel based spreadsheet that we print and complete by hand, and then post to the accountant for processing. Then the accountant summarises the expenses and enters it into Xero. This sucks big time. One of our goals in choosing Xero is to ensure that we can see all of our costs clearly. We want to be able to answer questions like "How much are we spending on air travel?" and if expenses are summarised we lose that insight. Expenses in Xero are non-editable, which makes them very hard to fix when an employee enters in something wrong. We're not talking about fixing the payment amounts as payments would have been made already, but fixing categorisation, VAT (sales tax), etc. On API limits one of the driving reasons to select Xero was to have the capability for a company…

Reference: http://www.kashflow.com/about/people/duane-jackson/

KashFlow, London - Front-end developer http://www.kashflow.com/blog/front-end-developer-vacancy/ At KashFlow we are not shy of taking the road less travelled. Right now we are redefining how SaaS products get delivered by building a first-of-its-kind application. Bucking the common trend to build multiple native apps, which we feel is the antithesis of SaaS development, we are building a responsive single page web application. We don’t know of any other large scale apps (certainly none in this sector) that are targeting so many devices with a single codebase. But we are not about sticking with the pack. That’s where you come in. We’re looking for the Indiana Jones of web development, a front-end dev who can navigate through the multi-platform/device/browser jungle that is the modern web. You’ll be joining a team of passionate web geeks in our London office working for a profitable, fast growing startup. We’re not dependant on rounds of VC funding to stay afloat and your work will quickly find it’s way into the hands of thousands of existing users. What you will bring to the team is technical expertise building interactive UIs and a wealth of experience making web applications work across different devices and browsers. Bonus points if you’ve got experience working in a client side application architecture as well. You are obsessed about details. You do a sneaky victory dance whenever you knock 7ms off render time. You do more than just make things work. You come up…