J

Joseph Perla

jperla.com · Personal blog · on HN since 2008

Joseph Perla is a programmer and startup founder who writes about Facebook, web development, startups, and Bitcoin.

What HN saysHN commenters mostly link his 2010 'Facebook is a Ponzi Scheme' post when discussing fake accounts and ad value.
19HN people shared it
12linked it in comments
38stories submitted
660story points
3 months agolast shared
2008people per year2026

Most-shared posts

  1. 1
    Facebook is a Ponzi Scheme
    9 people · 185 points · first shared 2010 · 105 comments on HN
  2. 2
    Write bug-free javascript with Pebbles
    3 people · 4 points · first shared 2011 · discussion on HN
  3. 3
    How to launch in a month, scale to a million users
    2 people · 72 points · first shared 2011 · 11 comments on HN
  4. 4
  5. 5
    The Future Is ClaudeVM
    2 people · 1 points · first shared 2026 · discussion on HN
  6. 6
    Don't write on the whiteboard
    1 people · 217 points · first shared 2012 · 111 comments on HN
  7. 7
    New book about Aaron Swartz's causes (free today)
    1 people · 46 points · first shared 2013 · 18 comments on HN
  8. 8
    Bitcoin: A call-to-arms for technologists
    1 people · 18 points · first shared 2013 · 11 comments on HN
  9. 9
  10. 10
    Job interview tip #10: interview the interviewer
    1 people · 9 points · first shared 2012 · 1 comments on HN
  11. 11
    Suno is the walking dead, the new Napster 2.0
    1 people · 8 points · first shared 2025 · 2 comments on HN
  12. 12
    Sora 2: Licensing is all you need
    1 people · 8 points · first shared 2025 · 3 comments on HN
  13. 13
    Google Creates Humanoid Robot, Programs Itself
    1 people · 6 points · first shared 2011 · 4 comments on HN
  14. 14
    Your startup is unviral
    1 people · 4 points · first shared 2011 · discussion on HN
  15. 15
    Ruby is a Ghetto
    1 people · 4 points · first shared 2011 · discussion on HN

What HN people wrote when they linked it

loceng · 2012-05-23
It's not worth $108 billion, it never was - never will be. This was a scam. A Ponzi Pyramid Scheme. A cash-grab. http://www.jperla.com/blog/post/facebook-is-a-ponzi-scheme
ljlolel · 2010-09-30
That's funny you say that. I definitely have been working a lot on that specifically over the last few years. I'm actually a hard-core hacker. I'm running technology at Stickybits. I wrote my own Python web framework, and released (what I think is) the best templating framework in any language. (weby templates: http://www.jperla.com/blog/post/weby-templates-are-easier-faster-and-m…
seltzered_ · 2019-07-23
Also, back in 2010 Joseph Perla wrote a similarly titled article, but less targeted around fake accounts and more around the supply of advertisers trying ads when fb was growing (was a couple years before its IPO): http://www.jperla.com/blog/post/facebook-is-a-ponzi-scheme (discussions: https://news.ycombinator.com/item?id=1293119, https://news.ycombinator.com/item?id=2116062 ) https://hn.algolia.com/?query=facebook%20ponzi&sort=byPopularity&a…
at-fates-hands · 2016-11-16
>> I said it was marketing bullshit and that we should focus on conversion rates. I always say the same thing when people are buying FB ads. Doesn't matter how people you reach, how people are you converting? Reminds me of an article that came out in 2010 comparing their add platform to a Ponzi scheme: http://www.jperla.com/blog/post/facebook-is-a-ponzi-scheme It also references PG's rant about how Yahoo! was doing the same thing in his 2010 article: http://www.paulgraham.com/yahoo.html
qohen · 2012-05-18
> One, you presume that advertisers are incredibly naive and don't measure returns. What if there were enough naive newbies to keep things afloat even in the face of advertisers who became disillusioned? http://www.jperla.com/blog/post/facebook-is-a-ponzi-scheme (via: http://www.forbes.com/sites/ryanholiday/2012/05/17/why-i-lost-my-faith… )
metageek · 2011-01-18
Maybe the long tail really does drop off that fast. According to the "Facebook is a Ponzi scheme" article ljlolel posted [1], most Facebook advertisers experiment for a while, then give up; that would make for a long tail and a steep curve. [1] http://www.jperla.com/blog/post/facebook-is-a-ponzi-scheme
seltzered · 2010-10-31
jperla made a blog post about this a few months ago: http://www.jperla.com/blog/post/facebook-is-a-ponzi-scheme His assertion's that it isn't investment making it a ponzi scheme, it's their customers who purchase advertising on facebook and see minimal returns.
keithbaumwald · 2010-10-31
Same question from a different angle in a blog post from back in August - http://www.jperla.com/blog/post/facebook-is-a-ponzi-scheme
hasenj · 2010-10-31
Thanks! That's a very well thought out argument :) The idea that facebook knows alot about me is somewhat scary :/ The problem I see is, people don't come on facebook to find stuff, they come to checkout what their friends are doing. According to this link http://www.jperla.com/blog/post/facebook-is-a-ponzi-scheme, the ad revenue is coming from people "experimenting" with FB Ads. Soon they'll all realize that it doesn't work, and stop.

Keyboard shortcuts

/Search
j kNext / previous blog
EnterOpen selected blog
vVisit the blog site
fFollow / unfollow
lSwitch grid / list view
dSwitch dark mode
g hHome
g pTop posts
g tTopics
g fFollowing
g lLiked
g yHistory
g qFAQ
EscBack / close