Grok
grokdotcom.com · Company blog · on HN since 2007
Grok is a conversion optimization and web analytics blog covering Google Analytics, usability, heatmaps, and e-commerce page design.
What HN saysHN commenters link its Amazon shopping cart post and argue over its heatmaps and conversion rate numbers.
18HN people shared it
5linked it in comments
18stories submitted
308story points
15 years agolast shared
2007people per year2026
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What HN people wrote when they linked it
linktylr · 2010-10-28
Not to step on your toes glasner, as it is an easy mistake to make, but match type DOES NOT affect quality score. All keywords on phrase and broad match are judged ONLY on instances in which the search query precisely matches the keyword, regardless of match type. This is referred to as the exact match subset.
You can find more info here: http://www.rimmkaufman.com/rkgblog/2010/09/28/negative-keywords-do-not…
Do you maintain "scent" from keyword to ad copy for this keyword? http://www.grokdotcom.com/topics/senseofscent.htm
If scent is not maintained you are hurting your clickthrough rate which accounts for a majority of the weighting behind quality score.
mattmcknight · 2009-01-15
Uhh...wrong. Check this out:
http://www.grokdotcom.com/2008/02/26/amazon-shopping-cart/
foulmouthboy · 2008-10-31
From his own numbers his conversion rate is coming in at 1.6%. Quick Google search suggests that 1.7% is average for referral programs, so his ad wasn't exactly a failure. The failure happens when we take into account Amazon's referral fee. It simply doesn't make sense to spend extra money on something that's intended to be used in no-cost situations, like alongside blog posts.
Numbers:
http://www.grokdotcom.com/2008/09/22/top-10-online-retailers-by-conver…
netcan · 2008-10-12
You imagine correctly:
http://www.grokdotcom.com/2007/12/18/thats-my-amazon-kindle-but-those-…
jwilliams · 2009-07-23
What I found strange -- The heatmap seemed to go from "eye to product" in the left heatmap.
However, on the right heatmap there wasn't any significant distinction in the heatmap at all. (I presume the heatmap is a differential, therefore it's a net on that one map rather than an absolute difference between the two).
Either way, from the explanation I'd have still expected the right heatmap to focus on the eye-contact of the model? Whereas the actual example seem to suggest when the model is looking directly at us we somewhat ignore it?
Edit: Oh ok. For some reason, the non-linkjacked article does have a more significant heatmap around the eye contact... I wonder why this article has a different map? have they modified it?
http://www.bunnyfoot.com/articles/not_focus_groups.htm
See http://www.bunnyfoot.com/img/sun4.jpg vs http://www.grokdotcom.com/wp-content/uploads/Bryan/heatmap_sunsilk.png (right map)