Foundation Inc
foundationinc.co · Company blog · on HN since 2019
Foundation Inc is a content marketing agency that writes SaaS case studies on SEO, growth, and product strategy.
What HN saysHN links it for its piece on unbundling Excel and its analysis of HashiCorp's multi-product strategy, and cites its Reddit statistics.
16HN people shared it
4linked it in comments
14stories submitted
392story points
7 months agolast shared
2019people per year2026
Most-shared posts
- 1The SaaS Opportunity of Unbundling Excel4 people · 245 points · first shared 2019 · 155 comments on HN
- 2HashiCorp’s multi-product strategy2 people · 102 points · first shared 2022 · 88 comments on HN
- 3Canva – How SEO, Outreach and Content Led to a $6B Valuation1 people · 28 points · first shared 2020 · 5 comments on HN
- 4SaaS Web Design Trends 2019 [The Rise of Vector Illustrations]1 people · 4 points · first shared 2019 · discussion on HN
- 5Zapier Uses Listicles to Drive 5M Sessions1 people · 3 points · first shared 2021 · discussion on HN
- 6Notion Built a $2B SaaS Startup Through Community and Templates1 people · 2 points · first shared 2021 · discussion on HN
- 7Airbnb Created an SEO Moat That Seems Invincible1 people · 2 points · first shared 2021 · discussion on HN
- 8Shopify Drives $6M Worth of Traffic with One Tool1 people · 1 points · first shared 2021 · discussion on HN
- 9GSuite Be Everybody: Unbundling and Vulnerability of GSuite1 people · 1 points · first shared 2020 · discussion on HN
- 10B2B SaaS Marketing: Everything You Need to Know1 people · 1 points · first shared 2023 · discussion on HN
- 11You’re Wrong About the Backlinko and Semrush Acquisition1 people · 1 points · first shared 2022 · discussion on HN
- 12Reddit Shows Up in the SERP for B2B SaaS1 people · 1 points · first shared 2026 · 1 comments on HN
- 13AI and Its Impact on Marketing1 people · 1 points · first shared 2023 · discussion on HN
- 14Reddit statistics1 people · first shared 2020
What HN people wrote when they linked it
partiallypro · 2019-06-03
You're correct, but in this case it's clear Microsoft doesn't have a monopoly on spreadsheets. They just make the best software. They aren't bashing vendors over the head with Excel, etc. IMO the case for Apple or Microsoft being monopolistic is pretty weak compared to Google, Facebook and perhaps Amazon. Apple has a problem because it's such a walled garden. Microsoft generally doesn't have any of the problems the FAANG (sans Netflix) companies have.
This, currently on the front page...sure doesn't sound like Excel is a monopoly https://foundationinc.co/lab/the-saas-opportunity-of-unbundling-excel/
simonebrunozzi · 2022-08-31
> This multi-product strategy of creating a consistent cloud foundation has launched them to a successful IPO in December 2022, is driving their $5.6-billion valuation, and helps them bring in some high-value customers like Lufthansa, AstraZeneca, Ubisoft, and thousands more. (Source: https://foundationinc.co/lab/hashicorp-product-led-growth)
I don't agree with this assessment. Yes, the IPO was successful for the first few weeks [0], reaching $90 at the end of 2021, but is now down to ~$36.
Seems to me that the market is not too excited about them, or any other high-tech company right now.
[0]: https://finance.yahoo.com/quote/hcp/
qppo · 2020-10-05
More than that, Excel is basically the top competitor of every SaaS. Whatever you're doing some user has a spreadsheet full of macros that does the same thing.
https://tomtunguz.com/unbundling-of-excel/
https://foundationinc.co/lab/the-saas-opportunity-of-unbundling-excel/
michaelcampbell · 2020-06-22
> Reddit is dead
This is just absurd.
* https://foundationinc.co/lab/reddit-statistics/
* https://www.alexa.com/siteinfo/reddit.com
> and no one I know uses it anymore.
You say this as if it is relevant to your point.