Duct Tape Marketing
ducttapemarketing.com · Company blog · on HN since 2007
John Jantsch writes about small business marketing, referrals, content, and selling, and hosts a related podcast.
What HN saysHN commenters mention it when recommending marketing resources, listing Jantsch's podcast among no-nonsense marketing sources, and rarely discuss the blog's posts.
15HN people shared it
3linked it in comments
13stories submitted
25story points
8 years agolast shared
2007people per year2026
Most-shared posts
- 1Let Your Customers Build Your Business1 people · 6 points · first shared 2007 · 4 comments on HN
- 2Intuit's New Startup Competition1 people · 4 points · first shared 2007 · discussion on HN
- 3What a Business Makes1 people · 3 points · first shared 2008 · discussion on HN
- 4Selling is becoming marketing1 people · 2 points · first shared 2009 · discussion on HN
- 5What does it take to grow a company?1 people · 2 points · first shared 2007 · discussion on HN
- 6How Buffer Handled Getting Hacked1 people · 1 points · first shared 2013 · discussion on HN
- 7How complex should your marketing plan be?1 people · 1 points · first shared 2008 · discussion on HN
- 8The New SEO is About Relationships and Relevance1 people · 1 points · first shared 2011 · discussion on HN
- 94 Ways To Sell To Customers Before They Start Looking For You1 people · 1 points · first shared 2012 · discussion on HN
- 10Interview: And Now The Enchanting Mr Kawasaki [podcast]1 people · 1 points · first shared 2011 · discussion on HN
- 11Ways to let prospects sample your brilliance1 people · 1 points · first shared 2010 · discussion on HN
- 12Are There Holes In Your Network?1 people · 1 points · first shared 2007 · discussion on HN
- 13How to Create Content That Generates Buzz1 people · 1 points · first shared 2012 · discussion on HN
- 14Homepage1 people · first shared 2008
- 15Podcast all star1 people · first shared 2019
What HN people wrote when they linked it
melvinram · 2008-04-14
* Blog
* Speak
* Ask for referrals
* Pay Per Click Ads on Google
* Read "Never Eat Alone" by Keith Ferrazzi
* Host a dinner party at your place, invite a few well connected friends and ask them to bring a friend or two.
* Write thank you notes to people who make a difference in your life (such as refer to you.)
* Get business cards that help you communicate what you bring to the table
* Understand they don't care about hiring a consultant. There's always a reason behind the reason.
* If your prospect is a growing company, look at your local business magazines. They are probably featuring companies doing well in your area. Call them.
* Put together Worksheets that your clients can forward to their friends (i.e. your future clients)
Here are a few sources for good sales & marketing info:
* http://www.volcanicmarketing.com/blog
* http://www.ducttapemarketing.com
* http://www.marketingsherpa.com
JSeymourATL · 2019-02-01
> good resources to learn about some no-nonsense marketing topics?
- John Jantsch > https://ducttapemarketing.com/podcast-all-star/
- Louis Grenier > https://everyonehatesmarketers.com/
- Seth Godin > https://www.akimbo.me/
nostrademons · 2018-10-10
3 engineers. I (and a teammate) carried a pager for about 6 months but then Search SRE took over ops; it shared backends with other search systems and was primarily a frontend innovation so the marginal cost was minimal. There was some ongoing AdSales cost for it - basically we built a tool to visualize related queries for your search [1] and then AdSales got a hold of it and said "Woah, we can show this to clients and tell them 'These are all the other queries you should be advertising on'", and then the clients spent a whole lot more money advertising on a whole lot more queries.
[1] https://www.ducttapemarketing.com/using-google-wonder-wheel-for-visiua…