D

Distilled

distilled.net · Company blog · on HN since 2011

Blog of a London SEO and online marketing agency, covering search optimization, link building, conversion testing and PR.

What HN saysHN links it for SEO and email-finding guides, and for its quirky source code and job ads. Commenters otherwise mention it in passing.
55HN people shared it
21linked it in comments
58stories submitted
421story points
3 months agolast shared
2011people per year2026

Most-shared posts

  1. 1
    Google's Indexing Javascript more than we thought
    3 people · 112 points · first shared 2011 · 30 comments on HN
  2. 2
    The Loophole That Made Cars in America So Big
    3 people · 17 points · first shared 2023 · 13 comments on HN
  3. 3
    Building a city optimized for bikes is a choice
    3 people · 5 points · first shared 2023 · discussion on HN
  4. 4
    Minimum Viable SEO for Startups
    3 people · 4 points · first shared 2012 · discussion on HN
  5. 5
    Data Centers Are Getting Big
    2 people · 27 points · first shared 2025 · discussion on HN
  6. 6
    How Paris Is Taking Back Its Streets from Cars
    2 people · 15 points · first shared 2023 · 4 comments on HN
  7. 7
    Guide to Creating Viral Infographics and Linkbait
    2 people · 8 points · first shared 2011 · discussion on HN
  8. 8
  9. 9
    What Bloggers Are Saying About Your PR Pitch
    2 people · 2 points · first shared 2012 · discussion on HN
  10. 10
    Codecademy for SEO
    2 people · 2 points · first shared 2012 · discussion on HN
  11. 11
  12. 12
    3 Quick and Easy Ways to Check Social Metrics
    2 people · 1 points · first shared 2011 · discussion on HN
  13. 13
  14. 14
    Why Your CRO Tests Fail
    2 people · 1 points · first shared 2012 · discussion on HN
  15. 15
    Find almost anybodys email address
    2 people · first shared 2013

What HN people wrote when they linked it

saurik · 2023-06-26
Or, maybe people think they love this stuff, because the manufacturers told them to? The large SUV example being on your list was pretty telling... https://www.distilled.earth/p/the-loophole-that-made-cars-in-america
iwalton3 · 2014-03-03
I found this in the source code: If you're reading this, we figure you are probably technical enough to work out what's going on. See below for the code that generates our never-ending form. We built this because we are always being bugged by recruiters who cold call us (http://www.distilled.net). We send them here to "qualify" them. Thank you reddit for some funny additional question suggestions (now incorporated): http://www.reddit.com/r/funny/comments/eng14/we_get_a_lot_of_calls_fro…
will_critchlow · 2013-12-02
Distilled, London - Front End Developer http://www.distilled.net/jobs/creative-front-end-developer/ Distilled is looking for a front-end developer to work on all sorts of fun projects. You’ll be a recent graduate or someone with a few year’s experience. We’re more interested in hiring the right person than the number of years under your belt. You’d be joining a fun, sociable office with a great culture and work-life balance. Perks include weekly beer o’clock, bi-monthly parties, a Mario Kart room, table football, and a personal happiness & productivity budget (which you can choose to spend however you want - anything from training courses to noise-cancelling headphones and iPads). £30,000 to £35,000 - with opportunity for rapid salary growth (we're also willing to consider any reasonable salary request). Applying takes 3 minutes - just send your CV and some examples of your work.
Roedou · 2013-05-10
I wrote up advice about the 'Rapportive Hack' last year, and published a spreadsheet to automate it: http://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email… which others have taken and improved in creative ways. This was one of my favorite versions, which checks against Gravatar: http://linksy.me/find-email
StaceyEC · 2013-02-15
The best way to avoid the snake oil is to stay away from learning on forums, especially black hat forums. Most often the OP have some 'amazing trick' they discovered that will make lightning come from the sky and shoot your site up to the top of Google, you just to buy a tool that they so happen to make. Most often than not they don't work or only work a lil bit but may come back to bite you on the end. SEOmoz has a great beginners course, Distilled has Distilled University http://www.distilled.net/u/ and following reputable blogs and sites will help Search Engine Journal http://www.searchenginejournal.com, Search Engine Land http://searchengineland.com ... to name a few. If you do come across some material that you're not sure of check their research which they should provide. If they can only give personal, anecdotal results with no data to back it up you should stay away from it.
Peroni · 2013-02-15
There are thousands of European companies using Python. Some very notable companies too like http://www.distilled.net/ as well as dozens of huge financial organisations such as http://www.cqs.ch/.
InfinityX0 · 2012-08-29
This is not a good strategy - generally, these links won't benefit you for SEO purposes. If you want an "SEO for startups", I heavily recommend this guide: http://www.distilled.net/blog/seo/seo-for-start-ups/ which comes from one of the top agencies in the field. In general, blog commenting is good to build relationships, which then can get you links that pass value. However, in the short term, they probably do not help. You should build relationships with influencers in your space - however, it's not necessarily true they will come from inputting these keywords in Google's Blog Search. If you're paying attention at all (you're running a startup in the vertical, right?) you should know who has influence. Start there, add value, connect - the links and secondary sites who may also be interested will show themselves organically over time.
TomAnthony · 2012-08-14
Here are some tools you might like! :) A blog post I wrote on getting Facebook Likes/Shares, Tweets and Google +1s in Google Docs: http://www.distilled.net/blog/social-media/3-quick-ways-to-check-socia… An awesome set of SEO tools for Excel: http://nielsbosma.se/projects/seotools/ A great new tool for getting competitor backlink data in Excel: https://seogadget.co.uk/mozscape-api-extension-for-excel/
blauwbilgorgel · 2013-03-11
As always with SEO it is dangerous to make broad sweeping statements. What works for a small local website, doesn't have to work for a big casino/travel website and vice versa. The advice I gave was sincere though. In practice I see many businesses aiming for links, when their content just isn't up to par. Quality content alone (without links) is enough to rank in many niches. If you get to the hyper-competative SERPS, sure, you can't escape link building or doing most of the work in-house. Droll: If you are about to enter a hyper-competative niche, you should already know what you are doing, else there is little chance you succeed. For me, in practice, creating accessible content is still one of the best things start-ups can do. Blog about two times a week and you will rank for it, you don't necessarily need backlinks. If you got an inaccessible site with poor content, you need (probably to buy) backlinks to make a dent. Disclaimer advice: Never stake your business model on uncustomized broad SEO advice. Especially when there are plenty of authoritative sources for sound start-up SEO advice like: http://www.youtube.com/watch?v=El3IZFGERbM http://vimeo.com/39473593 http://www.distilled.net/blog/seo/seo-for-start-ups/ http://www.kalzumeus.com/2010/01/24/startup-seo/
techarity · 2012-05-16
Haha the article that just won't die! For those who are interested, there was a follow up to the article here: http://www.distilled.net/blog/seo/google-stop-playing-the-jig-is-still… And Dan Clarke did some independent tests here: http://www.danclarkie.co.uk/can-the-googlebot-read-javascript-ajax-coo… This was all back in Oct - Dec of '11. Basically we learned that Googlebot handles JavaScript and AJAX pretty much like a browser. When it comes to AJAX, it appears to index the content under the destination URL of the XHR in some cases, while indexing it as part of the page making the XHR in other instances. Something about the way the AJAX request is made causes Google to treat it like a 302 redirect at times. Standard JS window.location redirects also appear to be treated as equivalent to 302 redirects. @dsl - I suspect you're correct. The Google Toolbar, Chrome's Opt-In Program, The Search Quality Program, and now Google Analytics Data (since the TOS change) are probably all being used to train the behavior of Googlebot when interacting with elements on a page. Google also has plenty of patents related to computer vision, and their self-driving car is road-worthy... so processing DOM renders of the page ala Firefox's 3D View/Tilt is probably small potatoes for them.
mschuster91 · 2026-06-23
> Meanwhile, everyone knows that these giant trucks and SUVs are killing people, but we do basically nothing. Too much money is tied up to giant trucks and SUVs being the norm. These vehicles only came into widespread existence due to the infamous "SUV loophole" [1], accelerated by them being much more profitable for manufacturers as there was (and is) far less competition in the truck/SUV space from non-American manufacturers and, with that, less competitive pressure that tends to eat up margins. [1] https://www.distilled.earth/p/the-loophole-that-made-cars-in-america
TulliusCicero · 2024-06-19
In the post-WW2 era up to the 70's. The 70's are when there was a big movement that initiated the social change back to being more walk/bike-friendly (though it took decades to get Dutch cities to where they are now): https://en.wikibooks.org/wiki/Transportation_Planning_Casebook/Stop_de… You can find pics of what it was like in their cities. Not exactly the same as US ones necessarily, but close. There's a couple pics here: https://www.distilled.earth/p/how-the-netherlands-built-a-biking
blamazon · 2023-05-03
Depends where and when you are. The current mayor of Paris has found substantial political support for her urbanist post-car policies including a commitment to remove 72% of on-street parking spaces: https://www.distilled.earth/p/how-paris-is-taking-back-its-streets There's a 'critical mass' aspect to this where if enough incentives to a car-free (or car-light) lifestyle are provided within a certain area, public support in that area will eventually shift against unlimited free public storage of cars.
specialist · 2023-04-29
Big Oil funded 100s of astroturf groups to oppose every single offshore wind project. Here's the receipts: https://www.distilled.earth/p/the-man-trying-to-kill-americas-offshore Just one example of 1,000s. Every single facet of every single effort faces this kind of manufactured opposition. Throw a rock in any direction and you'll hit one.
trevin · 2012-04-20
Distilled, one of the more well-known and reputable SEO agencies have a good post on what they've been seeing: http://www.distilled.net/blog/seo/google-updates-april-2012/ I also work with a larger number of sites and have seen all kinds of crazy things in a number of different industries the last few weeks. Fllow SEOs at other agencies are seeing the same fluctuations.
NelsonMinar · 2012-04-13
Yeah, it does execute some JS, but not a lot. Here's a Dec 2011 analysis; a more current writeup would be welcome. http://www.distilled.net/blog/seo/google-stop-playing-the-jig-is-still…
piaste · 2024-07-30
> Were they designed intentionally as such or this that an outcome of history? Oh, it's definitely intentional. Sure, pre-industrial cities had narrow streets that were poorly suited for car traffic, so you could say that walkable cities were technically the default. But a lot of those European cities were intentionally changed towards car transportation in the middle of the 20th century, when cars became widespread and a symbol of post-WW2 wealth, widening street and turning historical squares into parking lots. And most of those cities were turned back into walkable (or bikable) cities since the '80s onwards, by banning cars and reusing the parking lots for other purposes. Here's [0] an article about the Netherlands's intentional policy in that regards, and here's [1] a more recent effort in Spain. A lot of Reddit's popular "then and now" posts show this off [2]. [0] https://www.distilled.earth/p/how-the-netherlands-built-a-biking [1] https://www.theguardian.com/world/2020/nov/11/barcelona-launches-10-ye… [2] https://old.reddit.com/r/europe/comments/1cv555r/my_hometown_then_and_…
myshpa · 2023-07-25
Authoritarian? Our society is already far from perfect. IPCC: We must change food production to save the world, says leaked report. Cutting carbon from transport and energy ‘not enough’ IPCC finds. Among the measures put forward by the report is the proposal of a major shift towards vegetarian and vegan diets. https://www.theguardian.com/environment/2019/aug/03/ipcc-land-use-food… IPCC: Slashing Emissions From Meat Crucial to Climate Action https://sentientmedia.org/ipcc-report-food-system/ Plant-Based Lifestyles Now ‘Imperative’ For Survival, IPCC Climate Expert Says https://plantbasednews.org/news/plant-based-lifestyles-imperative-surv… How Meat and Fossil Fuel Producers Watered Down the Latest IPCC Report. Scientist authors recommended more plant-based diets and phasing out all fossil fuels. But those recommendations didn't make it into the final report. https://www.distilled.earth/p/how-meat-and-fossil-fuel-producers The meat industry blocked the IPCC’s attempt to recommend a plant-based diet https://qz.com/ipcc-report-on-climate-change-meat-industry-1850261179
jeremybencken · 2013-10-07
If you're targeting a vertical, using one example customer, lookup who bids against them for the same keywords in Adwords on SEMRush. Adgooroo and Spyfu also support this. If you're selling a horizontal product targeting customers where their existing technology they use could tip you off (e.g. companies that use Marketo and Mailchimp), LeadLander and BuiltWith are useful. Once you get a list of target companies, the next trick is finding the right person to sell into. If you know their title, search Google like this: site:linkedin.com "Company Name" "Title" That works well since it lets you plow past Linkedin's limitations on searches outside your personal network. Once you figure out your customer's company, name, and title, head over to email-format.com or data.com to look up the email format for the Company. With Rapportive for Gmail, you can take a few guesses and usually find the right person. Or read this post: http://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email…
briggsjustin · 2011-07-13
I hope this doesn't seem self serving, but seomoz.org has some of the highest quality information you can find on SEO. In addition to that, I'd suggest articles on http://searchengineland.com/ - they offer high quality content and news in the industry. Anything written by Vanessa Fox on SEL is usually great. Guides like Excel for SEO shows some of the basic stuff we do: http://www.distilled.net/excel-for-seo/ For high level patent / research based SEO, nobody does it better than http://www.seobythesea.com/ (his URLs are ugly, but his content is great) For specific beliefs on how the algo works, this is a good resource: http://www.seomoz.org/article/search-ranking-factors SEOmoz has webinars and a PRO Q&A. Distilled.net also offers videos of our conferences. As for books, the best I've read are Art of SEO, which is co-written by Rand, and SEO Secrets by Danny Dover (formerly of SEOmoz, now at AT&T) which talks more about the consulting side. The problem with books is that stuff can go out of date quickly. If you're reading a book that talks about PageRank sculpting, for example, it's dated. Other great sites: http://www.seobook.com/ - high level opinions and analysis of industry issues http://www.seroundtable.com/ - recap of industry news and forums http://www.searchenginejournal.com/ - lots of tactical articles Things I've written for…
1vuio0pswjnm7 · 2026-08-08
1786171869 | Amazon behind private gas plant for new data centers | https://finance.yahoo.com/energy/articles/amazon-behind-massive-privat… | https://news.ycombinator.com/item?id=49219445 1786121329 | Scoop: Amazon Is Behind One of the Largest Planned Gas Power Plants in the US | https://www.distilled.earth/p/scoop-amazon-is-behind-one-of-the 1786014051 | AWS eyes potential data center development at 4.5GW natural gas plant in Pennsylvania | https://www.datacenterdynamics.com/en/news/aws-eyes-potential-data-cen… 1786181141 | 'Better ways to use gas': Amazon finances massive US plant for data centres | https://www.scmp.com/news/world/united-states-canada/article/3363393/a… 1786202472 | Amazon plans massive Texas AI campus and an enormous gas power plant | https://www.chron.com/news/article/amazon-texas-data-center-nation-s-p… 1784098800 | Amazon to install hundreds of gas-fired generators at Bucks County data center site | https://whyy.org/articles/amazon-data-center-bucks-county-pa-gas-gener… 1786140583 | Amazon Is Building America's Biggest Fossil Fuel Plant to Power AI | https://heatmap.news/energy/amazon-gw-ranch 1786173935 | Amazon Backs 7.65-GW Gas Plant in Texas to Power New AI Data Center Campus |…

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