Branch Blog
blog.branch.io · Company blog · on HN since 2015
Branch, a mobile deep linking company, writes about iOS Universal Links, app attribution, AMP and developer tooling.
What HN saysHN cites it to explain deep linking, iOS 14 attribution changes and Google AMP caching, and as a source on third-party tracking platforms.
19HN people shared it
4linked it in comments
43stories submitted
144story points
6 years agolast shared
2015people per year2026
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What HN people wrote when they linked it
anon9001 · 2021-03-16
It appears to be like branch.io, firebase, or the facebook SDK but for Chinese ad companies.
Here's a breakdown the changes in iOS 14 that likely caused this:
* https://blog.branch.io/attribution-ios-14-survive-if-you-missed-the-li…
* https://blog.branch.io/attribution-ios-14-cannot-wait-any-longer/
rickyz · 2020-11-26
The worry is third party deep linking platforms. Branch, Adjust are just two widely used services that exploit deterministic matching to drive up ad revenues.
Now, iOS 14's opt-in tracking no longer allows collecting advertising identifiers. As it turns out, Branch.io is already bracing itself for the change:
https://blog.branch.io/how-to-prepare-your-mobile-app-and-attribution-…
ninkendo · 2017-08-16
The answer to your question is no: google's search results only ever link to google's cache for your page.
Link here:
https://blog.branch.io/google-accelerated-mobile-pages-amp-and-the-fut…
> Anyone can use a CDN to set up and run an AMP cache, but only content in Google’s cache (which Google has stated can be used without restriction and at no cost) is currently getting preferred search results treatment
But the whole point is kinda moot because AMP requires that your assets be "cacheable", which means google will come along and cache them, and the search results will use the google-cached version.
So sure, another CDN could cache your stuff, but nobody clicking through a google search result will ever hit it.
maephet · 2015-08-12
Hey guys - one of the creators of this here. I wrote a blog post summarizing the thing in case you prefer a less TechCrunch-ey version:
https://blog.branch.io/branch-deepviews-the-missing-link-in-app-discov…