Bingo Card Creator
bingocardcreator.com · Personal blog · on HN since 2008
Patrick McKenzie (patio11) runs Bingo Card Creator, a one-person software business, and wrote about its sales, A/B testing, and Rails.
What HN saysHN holds it up as the canonical one-man software business example. Commenters note its plain design and point to his blog for lessons.
57HN people shared it
54linked it in comments
12stories submitted
666story points
5 years agolast shared
2008people per year2026
Most-shared posts
- 1Homepage23 people · first shared 2008
- 2A/Bingo: OSS Ruby on Rails A/B Testing. No Javascript. Two lines of code.13 people · 55 points · first shared 2009 · 14 comments on HN
- 3Sales of Bingo Card Creator Per Month9 people · 81 points · first shared 2008 · 37 comments on HN
- 4Stats4 people · first shared 2009
- 5Results4 people · first shared 2010
- 6Mixpanel (YC S09) API + Ruby on Rails = Improved My Webapp (with code)3 people · 83 points · first shared 2009 · 6 comments on HN
- 7Rails seo tips3 people · first shared 2009
- 8Panic-inspired Dashboard Made From Photo Frame for ~$150. Code is OSS.2 people · 158 points · first shared 2010 · 42 comments on HN
- 9Clicking Facebook "Like" Buttons Gives Owner Permission To Spam You (w/ demo)2 people · 139 points · first shared 2010 · 52 comments on HN
- 10Blog2 people · first shared 2009
- 11Expenses pie chart2 people · first shared 2010
- 12Resources2 people · first shared 2010
- 13Compare2 people · first shared 2009
- 14Shopping Cart Redesign Boosted Software Sales 94% in A/B Test1 people · 149 points · first shared 2009 · 20 comments on HN
- 15A/B Testing Framework Design by patio111 people · 1 points · first shared 2010 · discussion on HN
What HN people wrote when they linked it
benzor · 2016-10-09
If you haven't heard, patio11 is the original creator of Bingo Card Creator [1], which is both an excellent example for your purposes, and as a bonus he's helpfully shared many useful lessons from it on his blog [2].
[1] https://www.bingocardcreator.com/
[2] http://www.kalzumeus.com/greatest-hits/
PaulHoule · 2016-07-22
Every one-man software business is different.
The canonical example is Bingo Card Creator:
https://www.bingocardcreator.com/
A book you must read for perspective is
https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/088730…
twog · 2013-01-16
Im not taking a shot at patio11 here, because he clearly is a standout member on HN & knows what he is doing, but http://www.bingocardcreator.com/ is a good example.
It doesnt follow any of the "design trends" you would see on dribbble or have the modern look that the sites on land-book do, but I would guess it converts much higher than most of these sites.
user24 · 2010-10-06
http://www.bingocardcreator.com - made by HNer patio11, here's his (amazingly interesting and useful) blog: http://www.kalzumeus.com/
patio11 · 2008-12-18
That's my business. I also blog about lots of related topics.
Business: http://www.bingocardcreator.com
Blog: http://www.kalzumeus.com
Just hit $20k in revenue this year does a little happy dance.
Distribution: Website. I get people to the website by mostly SEO and AdWords, with an increasing word of mouth contribution (more than a thousand paying customers means that, increasingly, you hear "Oh, I was looking for JUST THIS and then Myrtle at church told me...").
Sales: Web site? See blog for copious tips on the use of payment processors (I use http://www.e-junkie.com as a wrapper around Paypal/Google Checkout) and how to write sales copy.
Download sites: Nearly worthless for PC software.
mikegreenberg · 2011-06-14
{tl;dr} Niche the hell out of it. Over and over again. {/tl;dr}
Well, first impression of the site leaves me feeling a little in the past. (Circa IE5?) I'm a visual person and the way you present yourself means a lot to me personally, so take that with a grain of salt.
The product actually looks pretty interesting and could work in a lot of different scenarios. I actually have been following Patrick McKenzie over at http://www.bingocardcreator.com/ for some time and he has a product which is not very unlike yours.
Vidinotes (like Bingo Card Creator) are products with a very specific window of opportunity. Generally, these sales will only convert if the user is absolutely certain that this product will satisfy their need at THAT MOMENT. If there's even a shadow of a doubt, there only needs to be a more promising alternative and you've lost the sale.
So in the vein of what Patrick did for Bingo Card Creator, I'd consider setting up single-purpose sites targeted to specific use cases. These sites are likely to convert much better than the general site you have now and probably wouldn't take much time if you develop a good system for it.
Patrick recently got together with Andrew Warner (Mixergy) and Noah Kagan (AppSumo) and made a video that discusses exactly what I'm describing to you. If this resonates with you, I suggest checking it out. (It sounds like promoting, but I've been a customer of Noah's and reader of Andrew's for a while, shared drinks with and genuinely find…
unwind · 2014-12-04
BCC is Bingo Card Creator (http://www.bingocardcreator.com/), part of patio11's portfolio.
radicalbyte · 2014-03-23
You're thinking of Patrick McKenzie (patio11, one of the top posters here) and his bingo card creator.
http://www.kalzumeus.com/
http://www.bingocardcreator.com/
On a slight tangent: his blog rocks!
:)
pccampbell · 2014-01-02
Yea. Keep in mind that patio11 is playing in more of the enterprise software space with consulting. http://www.bingocardcreator.com/ has pricing loud and proud.
A LOT of SaaS companies think they're the former when in reality they're the latter.
hiddenfeatures · 2013-03-05
@patio11 has http://appointmentreminder.org and http://www.bingocardcreator.com/ He's based in Japan, but targets the US market.
He's got a blog at http://www.kalzumeus.com/blog/
---------------------------------------------------
Sacha Greif lives in Japan, too. http://sachagreif.com/
AlexMuir · 2012-03-25
http://www.bingocardcreator.com/
Not beautiful in the traditional sense (sorry Patrick), but he's A/B tested it to death and I'm certain that this is a highly effective landing page.
irahul · 2011-11-09
What about this one http://www.bingocardcreator.com/
That doesn't look that good looking to me.
ansy · 2011-09-19
I don't know why anyone would doubt this could work. It worked for patio11 [1]. His empire was pretty much built on selling bingo card software to elementary school teachers. In fact I'm surprised for all the author's citations he doesn't cite Bingo Card Creator [2].
Granted, patio11's overhead was extremely low. But who isn't trying to validate businesses quickly before dumping unnecessary money into them these days?
[1] http://news.ycombinator.com/user?id=patio11
[2] http://www.bingocardcreator.com/
charliepark · 2011-07-29
BCC is Bingo Card Creator (http://www.bingocardcreator.com/). It's patio11's business, a tool for schoolteachers to easily create bingo cards for their classes. It's not sexy, but it's enabled Patrick to quit his job as a salaryman and work exclusively on his own projects. He's more concerned with profitability than with his (or his businesses') image, and here, he's saying that a big / complicated app isn't necessary for a business to be successful.
zitterbewegung · 2011-05-27
Bingo Card Creator his website. See http://www.bingocardcreator.com/
revorad · 2011-04-14
What's the price point? And what level teachers are you targetting?
patio11 is good at selling $30 software to school teachers, entirely through Google - http://bingocardcreator.com. Even if your product is wildly different, it's probably a good idea to talk to him.
ccollins · 2010-12-13
No, this is the anatomy of a perfect landing page:
<% ab_test('determine_the_best_page_with_numbers_to_back_you_up', ['page1', 'page2']) do |action_name| %>
render :action => action_name
<% end %>
(http://www.bingocardcreator.com/abingo)
huwshimi · 2010-09-22
What do you want to do exactly? Do you want to build an app to help people do A/B testing?
It might be worth trying to get in touch with someone like Patrick McKenzie. His username here is patio11 and his blog is http://www.kalzumeus.com. He's done a lot of writing about A/B testing and has even released a testing framework: http://www.bingocardcreator.com/abingo. I'm sure he has a lot of thoughts that would be very beneficial (I'm sure there are other people around here that could impart their knowledge too).
The nature of A/B testing often requires things to be pretty tightly coupled with the app itself. If you're providing a service for this it'd be interesting to see how you overcome that.
solutionyogi · 2010-09-20
Link Juice to your own site. I think Patrick's bingocardcreator.com domain did get good link love because he hosts his A/Bingo project (http://www.bingocardcreator.com/abingo) on his own.
dmix · 2010-05-30
I use A/Bingo [1] on CareLogger. Although at work (Learnhub.com) we use Vanity [2].
I found that Vanity splits the participants more equally. I noticed that with A/Bingo one would have 50 more trials than the other ones. Not a big deal unless you check the dashboard constantly.
They both do a simple task well so either will work fine.
Regarding the sustainability, this is something I've noticed as well. The conversion rates fluctuates heavily depending on the days of the week (middle of the week is best). It swings back and forth but 25% is the new middle ground and not just the good days as it was before.
[1] http://www.bingocardcreator.com/abingo/
[2] http://vanity.labnotes.org/ab_testing.html
paraschopra · 2010-02-18
http://www.bingocardcreator.com/abingo/results
Great, I never realized you had this page! A similar page for Visual Website Optimizer exists in the demo http://dev.visualwebsiteoptimizer.com/?demo=1
cperciva · 2009-11-29
If you think Patrick's startup is actually about bingo cards, you need to re-read pretty much everything he's written here.
I guess I must have been mislead by the URL "http://www.bingocardcreator.com.
His technical challenges aren't about putting random words on a page.
I'm clearly behind the times. I thought bingo cards had numbers. :-/
You in particular would benefit a lot from what he's writing about.
Patrick's blog seems to be far more about marketing and business strategy than it is about technical issues. I'm sure I could learn a lot from him -- those are definitely not my strong points. But they're also not particularly areas which I find interesting... and they're definitely not areas where it would make sense for me to be advising someone else!
davidw · 2008-12-23
I like patio11's thing: http://www.bingocardcreator.com
Well, I don't really "like" it, as I could hardly care less about bingo cards, but it's a nice reminder that there is money even in what seems like really weird niches.
napoleond · 2016-10-25
> barely profitable
Patrick wrote "year in review" posts going back to 2006, and they include full numbers, so you can see for yourself. Profit margins in 2014 (the most recent review) were at a whopping 60% across all his businesses. (See here: http://www.kalzumeus.com/2014/12/22/kalzumeus-software-year-in-review-…
> closing down
He sold his SaaS businesses, and they are operated by other people. Here's a podcast episode about it: http://www.kalzumeus.com/2016/08/26/kalzumeus-podcast-episode-13-selli…
They are still in operation, and presumably still profitable:
https://www.appointmentreminder.org/
https://www.bingocardcreator.com/
> Growth or death
Not really. Moving past patio11 as an example, just look at local businesses in your community. The ones that have been there the longest (> 50 years) have undoubtedly gone through periods of both growth and decline (I don't mean decline toward death, I mean decline for a bit and then start growing again). Many of the ones that have been there for about 20 years will have reached a sort of "asymptote" of growth--they would have grown for the first 10 or 15 years and then stabilized around a size that feels "comfortable". There are many more businesses in the world than just start-ups and public companies.
larrys · 2014-03-23
"It'd be a strange thing to pitch to investors too."
I think there is something here actually.
For example it's a constant annoyance to me that when I get chinese food or sushi from the same places on a regular basis I actually have to make a phone call and talk to someone. At one place where they know me they actually make me give them my phone number which allows them to pull me up in their system. Just having to recite my phone number annoys me to no end.
I am sure there are obviously people who have solved the problem of using a smartphone or a simple web interface to help order pickup food (or delivery). But they haven't made any headway in the major city suburb where I am located.
For the life of me I don't understand why someone doesn't create a "bingo card creator" [1] type business to serve this market at a reasonable monthly fee. Most ideas on HN are "start by getting funded or incubated" as opposed to things that actually could be sold, proven, and then scaled. Write the app then knock on some doors and sell it (after giving it away to test restaurants for free).
[1] http://www.bingocardcreator.com/
https://news.ycombinator.com/user?id=patio11
Sometimes called on HN "lifestyle" business.
bgraves · 2011-08-24
Chris - your posts are one of the highlights of Hacker News for me. A few comments/suggestions:
1. It would be great if you could organize your revenue/expenses a bit more. Something like BCC Stats [1] would be great. Perhaps just take the metrics you are tracking now, put them in a Google Spreadsheet, and create some simple Google Charts that are automatically updated and published. It would take a few hours to set up, but your stats would be much easier to gather and publish going forward.
2. Have you thought about ways to make website flipping more passive? What are the sticking points on this income stream and how can they be removed? I have given this a lot of thought and was able to go from a website idea to gathering sign-ups on a website in less than 6 hours. My idea was not successful, but I wasted very little time/energy by using ThemeForest, AdWords coupons, and a simple email script to validate it. If the site became popular, I would have developed it more fully and perhaps sold it or just collected income passively.
3. On a more personal note, how does your wife/family view this "work" situation? I assume that they are happy, but I have found that sometimes family and friends do not understand how this type of stuff works. I'm married with kids, too. In my experience, most people equate hard work with high pay -- but we have found a way to work smarter not necessarily harder.
Thanks for sharing this information!
[1]…
chr15 · 2011-07-29
Bingo Card Creator http://www.bingocardcreator.com/
cies · 2010-09-18
i think you miss that diaspora is an open source project. once they release a 'developer preview' people _can_ actually use go an use it. i would not call that 'launched' or '1.0' (which is the open source analog to launching in my opinion).
sitting on top of yr code will not spawn discussion, attract devs/tester to have a look. therefor the opensource mantra is release early+often.
it took me 2 minutes to find out what BCC means. for those also wondering:
http://www.bingocardcreator.com/
sorry but BCC is not open source so i call it a bad comparison. commercial software is different. the thousands of diaspora end-users you talk of are probably quite aware they are guinnee-pigs of a facebook counter project.
"facebook but private", sorry but again i dont think you get diaspora as it is more like "facebook but distributed".
calling diaspora a "flop" is like calling mozilla before 1.0 a flop: it's open source (something you dont seem to get), its out there for _anyone_ to play with freely, to collaborate on, to learn from...
plinkplonk · 2009-08-09
"What can you really learn from this mail?"
It makes (some) people feel good by "validating" closely held beliefs ;-)
Seriously though, you are right. There is no specific data of any kind on the application/company/customers etc.
Without data, this is hardly a "case study". (The Bingo Card Creator addition of MixPanel - http://www.bingocardcreator.com/articles/tracking-with-mixpanel.htm - is a much better "case study" of a subset of the "Customer Discovery" Idea , especially if there is a follow up).
Comparitively, the referenced post in the google group is very lightweight, with no concrete insights or data.
You'll see many such "experiences" in lists devoted to specific methodologies (agile/lean/scrum etc) Sounds like a "testimonial" invented by a marketing person (not saying this isn't true, just that there is no data and the post is very content lite, and so practically valueless)
bradly · 2022-02-28
Bingo Card Creator:
https://www.bingocardcreator.com/
Exiled Kingdoms: https://www.exiledkingdoms.com/forum/index.php
Stardew Valley: https://www.stardewvalley.net/
Instapaper: https://www.instapaper.com/
MeetWell: https://www.meetwell.app/