Baekdal
baekdal.com · Personal blog · on HN since 2007
Thomas Baekdal, a Danish media analyst, writes about publishing, advertising, privacy, and password security.
What HN saysHN commenters link it for its GDPR-compliant analytics approach, the password length argument, and charts on newspaper revenue versus Google's ad income.
73HN people shared it
20linked it in comments
67stories submitted
3.7Kstory points
2 years agolast shared
2007people per year2026
Most-shared posts
- 1Why the password "this is fun" is 10 times more secure than "J4fS!2"8 people · 431 points · first shared 2010 · 170 comments on HN
- 2Why the password “this is fun” is 10 times more secure than “J4fS2” (2011)3 people · 2 points · first shared 2012 · discussion on HN
- 3How in-app purchases have destroyed the game industry2 people · 833 points · first shared 2014 · 524 comments on HN
- 4The Original Cookie specification from 1997 was GDPR compliant (2019)2 people · 511 points · first shared 2020 · 181 comments on HN
- 5Optimizing Your Industry to the Point of Suicide (2012)2 people · 91 points · first shared 2014 · 49 comments on HN
- 6Why Traditional Ads Work, and Digital Ads Don't2 people · 44 points · first shared 2010 · 26 comments on HN
- 7The Myth of the 99 Cent Book2 people · 30 points · first shared 2011 · 26 comments on HN
- 87 Tips for viral marketing2 people · 6 points · first shared 2007 · 2 comments on HN
- 9Forget Spotify for News. Let's Fix the Real Problem2 people · 5 points · first shared 2018 · discussion on HN
- 10We Are Missing the Point about Facebook, Cambridge Analytica, Etc.2 people · 4 points · first shared 2018 · discussion on HN
- 11The Usability of Passwords - FAQ2 people · 1 points · first shared 2011 · 1 comments on HN
- 12Publishers Haven't Realized How Big a Deal GDPR Is1 people · 607 points · first shared 2018 · 454 comments on HN
- 13Apple Never Designed the iPad - They Undesigned it1 people · 358 points · first shared 2011 · 225 comments on HN
- 14The Increasing Problem with the Misinformed1 people · 195 points · first shared 2016 · 73 comments on HN
- 15Apple forces users to pay full price to redownload already bought ebooks1 people · 115 points · first shared 2010 · 78 comments on HN
What HN people wrote when they linked it
tomaskafka · 2018-09-20
Here's a gdpr compliant system that answers complex questions. Hint: if your content is worthy, a part of readers will agree to reasonable analytics, and you can extrapolate from this.
https://www.baekdal.com/thoughts/inside-story-what-i-did-to-get-gdpr-c…
juanpablo · 2007-10-12
http://www.alistapart.com/topics/design/
http://www.baekdal.com/articles/
The book "Don't Make Me Think" by Steve Krug is a classic.
biturd · 2011-06-26
This may help answer your question about the inflection point: http://www.baekdal.com/tips/password-security-usability
It is a bit old, but not so old that you can't determine what a good length is. More importantly, it is not always about the length, where something like "alpine fun" (two common words) may take a couple months, but just adding in "this is fun" (three common words) gains you thousands of years in time.
Before reading, I was under the impression that without a password manager, it has become impossible to secure passwords by memory as GPU's became more powerful. My impression was that "random", alpha-numeric, plus non-alpha-numeric characters, and, of great length would be needed.
This article leads me to believe otherwise, and that something like "this#is#my#password" should be sufficiently uncompromisable for some time to come. It is also highly rememberable to me.
There was a youtube video linked, I believe from HN, apx. 3 weeks ago, that showed a demo of GPU password cracking that was a bit more illustrative than this article, and more current. Unfortunately, I can't seem to locate it.
vilhelm_s · 2019-10-24
I would point to the graph here: https://baekdal.com/thoughts/what-killed-the-newspapers-google-or-face…
The increased income of Google (which is nearly all ads) matches the decreased income of the newspapers, so it doesn't seem like the ad spending actually decreased, it just moved away from the papers.
didgeoridoo · 2017-03-07
Seems like the logical (but irrational) consequence of a few different UK broadcasting laws colliding:
http://www.baekdal.com/opinion/bbc-future-is-blockingitself
apsec112 · 2016-12-19
The Copenhagen Interpretation of Ethics strikes again.
"The Copenhagen Interpretation of Ethics says that when you observe or interact with a problem in any way, you can be blamed for it. At the very least, you are to blame for not doing more. Even if you don’t make the problem worse, even if you make it slightly better, the ethical burden of the problem falls on you as soon as you observe it. In particular, if you interact with a problem and benefit from it, you are a complete monster." https://blog.jaibot.com/the-copenhagen-interpretation-of-ethics/
I'm sure the newspapers, though, are totally fair, neutral observers who have no reason at all to have grudges against tech companies: https://www.baekdal.com/blog/what-killed-the-newspapers-google-or-face…
yabatopia · 2015-06-22
> In the long run Taylor Swift will make more money from a free trial than if Apple offered the service without a free trial-- because more people will sign up and ultimately end up with royalties going to Taylor.
Someone did the math and came to a different conclusion: https://www.baekdal.com/opinion/taylor-swift-is-right-about-apple-musi… . Assuming Apple Music generates $ 10 billion in revenue per year, artists never make up the cost while Apple saves $1.6 billion the first year of Apple Music.
tomjakubowski · 2013-11-25
The vast majority of desktop web users will view a site in a window that is maximized. See these articles from 2006 (before mobile browsing took off):
http://mentalized.net/journal/2006/10/24/browser_size_does_matter_-_ac… (this one is the most interesting because its data is collected from a variety of sites)
http://www.baekdal.com/insights/actual-browser-sizes
And this one from 2012:
http://beantin.se/post/32275497175/computer-screens-browser-viewport-2…
wprater · 2012-10-20
Look at the difference in time when using a simple 'helloworld' password with and without spaces. https://www.grc.com/haystack.htm
Also, for some more reading on why using spaces will make it infinitely more difficult for hackers to try and gain access:
http://www.baekdal.com/insights/password-security-usability
twainer · 2011-11-06
The long tail exists for the user. For the content provider it is a myth. The long tail rewards platforms that deliver the content, not those that participate in it.
An example from the world of books:
http://www.baekdal.com/opinion/the-myth-of-the-99-cent-book/
tantalor · 2011-08-11
Sorry, but this isn't novel. I can't find it now, but I read a blog post that described this technique recently (~6 months ago).
Edit: y0ghur7_xxx (http://news.ycombinator.com/item?id=2872827) found it: http://www.baekdal.com/tips/password-security-usability
mahyarm · 2011-07-12
As Baekdal said, we have 2 years of tech bubble left.
http://www.baekdal.com/update/what-you-need-to-know-today-july11/
beaumartinez · 2011-07-01
There are a lot of misconceptions on what makes a "secure" password—fluffy is puffy takes longer to crack than J4fS<2.
http://www.baekdal.com/tips/password-security-usability
ianterrell · 2011-06-26
This is a good practice. http://www.baekdal.com/tips/password-security-usability
evoltix · 2011-04-15
This article was written 3 years, 8 months, 4 days ago. I'm pretty sure there's been plenty of time for "this is fun" to propagate through the masses.
Also, as stated in his The Usability of Passwords - FAQ (http://www.baekdal.com/tips/the-usability-of-passwords-faq):
Q: So, are you saying we should use "this is fun" as our password?
A: No, I'm saying that you should use a 3+ word pass phrase as your password. Something that isn't linked directly to you or your immediate interests. So don't choose the names of your three kids.
hasenj · 2010-12-19
What fundamental property of ads makes them different from content?
Maybe ads are a type of content.
http://www.baekdal.com/publishing/why-traditional-ads-work-and-digital…
s-phi-nl · 2010-12-17
http://www.baekdal.com/tips/password-security-usability says that it would take 2,537 years to crack a password with three common words, at a rate of 100 guesses per second, and flange isn't common. That's long enough for me.
alex_c · 2009-05-06
I would go as far as saying "pretty much everyone but Mac users".
Of course, then I would be just as guilty of generalizing without any hard data as the author of the article.
ARE there any numbers on this?
Edit:
Here's a report from 2000:
http://www.evolt.org/article/Real_World_Browser_Size_Stats_Part_II/20/…
And another from 2006:
http://www.baekdal.com/reports/Actual-Browser-Sizes/actual-browser-siz…
run4yourlives · 2007-07-30
Come on now, link to the original: http://www.baekdal.com/articles/Branding/viral-marketing-tricks/