Austen Allred
austenallred.com · Personal blog · on HN since 2012
Austen Allred writes about growth, user acquisition, and press for startups, and also about his own startup experiences.
What HN saysCommenters praise his user acquisition book chapters, especially the Instagram one, as brilliant and worth reading closely; others note his departure from HN.
19HN people shared it
9linked it in comments
42stories submitted
212story points
5 years agolast shared
2012people per year2026
Most-shared posts
- 1The Hacker’s Guide to Getting Press3 people · 50 points · first shared 2014 · 8 comments on HN
- 2Exploiting Instagram to help a friend sell $4,000 of neckties in one day3 people · 3 points · first shared 2015 · discussion on HN
- 3The Hacker's Guide to User Acquisition3 people · 3 points · first shared 2014 · discussion on HN
- 4The hacker's guide to acquiring the first 1,000 users: Twitter2 people · 44 points · first shared 2013 · 18 comments on HN
- 5I'm done with HackerNews2 people · 21 points · first shared 2015 · 7 comments on HN
- 6Reading Collection by Austen Allred2 people · 1 points · first shared 2020 · discussion on HN
- 7Voluntarily homeless in silicon valley2 people · first shared 2013
- 8Rules of Growth1 people · 17 points · first shared 2014 · 4 comments on HN
- 9Valuations Mean Nothing Anymore1 people · 12 points · first shared 2015 · discussion on HN
- 10Founders Never Say Die1 people · 6 points · first shared 2013 · discussion on HN
- 11Building for Muggles1 people · 4 points · first shared 2015 · 1 comments on HN
- 12The Sad State of Fact-Checking1 people · 4 points · first shared 2015 · 1 comments on HN
- 13You are not the target user1 people · 3 points · first shared 2015 · discussion on HN
- 14Turn The Wi-Fi Off1 people · 3 points · first shared 2015 · discussion on HN
- 15Can we all agree the news is sufficiently broken?1 people · 3 points · first shared 2013 · discussion on HN
What HN people wrote when they linked it
londonstartup · 2015-01-24
Yeah, me too. Growthhackers.com is good but there are SO many bad posts out there and people self-promoting. Everything on Austen's site here is brilliant: http://austenallred.com/user-acquisition/book/chapter/instagram/ well worth reading in detail. I may not be the best person to answer this question, may be worth a new self-post for you
sgold515 · 2015-01-23
How are you growing the accounts so fast? I started an account last week after reading Austen's awesome book (http://austenallred.com/user-acquisition/book/chapter/instagram/),but only grow my following around 30 per day as opposed to 10k. Also I haven't tested out any bots yet.
austenallred · 2015-01-23
The purpose of our salaries is to keep us alive while we build a great company; what arbitrary number of dollars is required to do that isn't important to me. We have an equal number of shares, because he's an equal partner.
If I take an extra 20k of salary, that's 20k less we can use to hire someone better/smarter. I'd much rather work with smarter people than drive a nicer car. I don't really care for "stuff" anyway.
If you offered to let me stay at this level for the rest of my life and promised I'd always be able to work on something I believed in, I'd take that deal in a heartbeat, even if it's far below market.
http://austenallred.com/everything-you-need/
chx · 2020-03-19
https://youtu.be/FF-tKLISfPE
Transcription at: https://austenallred.com/steve-jobs-insult-response-transcription-be6d…
> The hardest thing is, how does that fit into a cohesive larger vision that’s gonna allow you to sell 8 billion dollars — 10 billion dollars of product a year?
One of the things I’ve always found is that you’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it. I’ve made this mistake probably more than anybody else in this room, and I’ve got the scar tissue to prove it.
6stringmerc · 2015-10-21
I'm surprised Allred is back to HN[1] but I guess it's mostly to serve the ends of Glasswire.
[1]http://austenallred.com/im-done-with-hacker-news/
ivan_ah · 2014-02-14
Way to go Adam (http://twitter.com/Adam_B_Long) for getting covered in The New Yorker!
If it is no secret: did you get in touch with them or did they seek you out? Did you have a press kit[1] ready, or was this done on the fly?
I'd also be interested to hear about the technology you're using, and how it compares to the pattern-based approach of LanguageTool, e.g.,[2].
[1] http://www.austenallred.com/the-hackers-guide-to-getting-press/
[2] https://github.com/languagetool-org/languagetool/blob/master/languaget…
MarkMc · 2021-02-03
Related: https://austenallred.com/reading
GuiA · 2015-10-21
I've thought of doing something similar to that. I might try it at some point, probably just for a chunk of a few months. But I'm thinking more along the lines of buying a more maneuverable VW minivan, and retreating to the Santa Cruz hills or Big Sur over the weekends, because I currently miss nature terribly while living in SF.
A few thoughts (I don't work at Google, but a similar large tech company in the south bay):
1) Yes, $2000 a month is expensive for corporate housing. But if your goal really is to save money, you can find a room in San Francisco for under $1000 in a co-op or such and just take the shuttle to Google every day. It won't be the most beautiful house in the world, but it'll beat a truck.
2) If you like bringing home cute girls/boys, that's going to make things significantly harder.
3) I have a fair amount of expensive equipment (photography + music gear) that I would not be comfortable leaving in a vehicle for extended periods of time. It'd just takes once to lose a pretty significant chunk of cash (probably something like $5k in photography gear and close to $10k in music gear, for me).
4) Even if his name and face were withheld, anyone working at Google will remember that truck very distinctly now. Not the smartest move for him, he's probably going to be found out in the next week or two.
I have friends who did similar things - whether to save money, or to entertain a more minimalistic lifestyle. I'm still very curious about it, mostly for the…
ASquare · 2014-06-21
Some useful articles on this topic that may provide inspiration:
http://thenextweb.com/entrepreneur/2013/12/18/successfully-use-blog-co…
http://malcolmbell.net/2014/02/28/my-mailcloud-app-10000-users-in-firs…
http://www.fastcolabs.com/3024472/how-we-got-our-first-2000-users-doin…
http://popcornryan.tumblr.com/post/65640245447/how-i-got-my-first-1000…
http://www.quora.com/Marketing/What-are-key-strategies-to-acquire-firs…
http://blog.yesgraph.com/first-1000/
http://www.austenallred.com/the-hackers-guide-to-the-first-1000-users-…